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Hotel Metasearch 101 [e-guide]

February 1st, 2017|

In our latest e-guide, ‘Hotel Metasearch for Independent Hoteliers’, you can find out how travel metasearch works, who the key players are, and a few basics tips for the metasearch marketing game for hotels.

Nearly one in two travellers (47%) uses metasearch to compare hotel prices online, according to data collected by ResearchNow between […]

Chinese Outbound Travel [e-guide]

March 17th, 2016|

This March HotelREZ Hotels & Resorts launches its latest product, REZChina, aimed at helping independent hotels access the very lucrative market of Chinese outbound travel. Get our latest e-guide ‘Chinese Outbound Travel: a visual guide for hotels’ below.

Insights into the Indian Outbound Travel Market [e-guide]

October 12th, 2015|

The UNWTO predicts the Indian outbound travel market will account for 50 million tourists by 2020, and its total outbound spending is expected to cross the US$28 billion mark. This, coupled with the country’s new generation of middle class tourists, set to grow even further, makes it a potential […]

Twitter: Best Practices for Hotels [e-guide]

August 10th, 2015|

In the past year alone, 70% of followers are believed to have taken some action after seeing travel content on Twitter. Furthermore, an impressive 60M tweets are said to have mentioned hotels, while only a mere 21M tweets mentioned holidays. If that doesn’t make you think twice about having your […]

What Travel Writers Look for in a Hotel

July 2nd, 2015|

One sure-fire way of getting your hotel in front of thousands of potential guests’ noses, is to have it featured in the press. Even though today we are living in a world of social media and peer to peer reviews; travel magazines, travel guides, newspaper supplements and even travel […]

Why Going Green means Good Business for Hotels [infographic]

June 10th, 2015|

Whether it is done as a way to cut utility bills and use resources more efficiently, minimize your hotel’s environmental impact or differentiate your product, taking a sustainable approach simply makes good business sense. HotelREZ Hotels & Resorts expands on the business case for sustainability in hospitality, looking more […]

How To Market To Millennial Travellers [e-guide]

December 3rd, 2014|

HotelREZ Hotels & Resorts, a leading global hotel representation company, has today launched a guide for independent hoteliers explaining how they can leverage their unique hotel qualities to target the next generation of millennial travellers.

A lot has been said about millennial of late. Some well known facts state millennial […]

Are Hotel Reservation Call Centres a Thing of the Past?

August 18th, 2014|

Fact: Online reservations are the backbone of hotel revenue these days and Internet Booking Engines (IBE) are this century’s key innovation for any hospitality business. But where does that leave the good old reservation centre (CRO)? Are voice reservations still capable of driving worthwhile revenues? And if so, is […]

10 Online Marketing Tips to Showcase your Hotel

August 5th, 2014|

With the rise of the internet, social media and now mobile, it hardly comes as a surprise that the travel and tourism space is getting increasingly more competitive. Therefore it is of vital importance that independent hotels know how to successfully establish and maintain a competitive advantage on their online marketing efforts.

Getting the best from OTAs: 5 rules for small and independent hotels

June 24th, 2014|

Love them or hate them, let’s face it, the reality is travellers love using OTAs (online travel agencies). And why wouldn’t they? OTAs represent a one-stop-shop where usually ultra-competitive deals can be found, and the user-experience is second to none, offering consumers with a secure, straightforward booking process across a wide range […]

Welcoming Chinese Travellers: a cheat sheet for Hotels

June 3rd, 2014|

An estimate of 97 million Chinese citizens travelled abroad in 2013, according to data from the China National Tourism Administration (CNTA), 14 million more than the previous year. The market of outbound Chinese Travellers is already massive and growing. So how should hospitality businesses capitalise on this growing market? […]

The Marketing power of Pinterest and how Hotels can harness it [e-Guide]

May 23rd, 2014|

Pinterest is an image-led social media platform, where users connect to each other, as well as their favourite brands, by displaying and swapping images they identify with. Much like the concept of the old pin board, users can create topical boards, and “pin” image content to each board. HotelREZ brings you a Free Guide on getting started on Pinterest for Small and Independent Hotels.