HotelREZ Blog

Latest News and Tips for Independent Hoteliers

The 5 best hotel industry blogs every hotelier should be reading

November 6th, 2019|

According to recent research, three of the top hospitality trends that all hoteliers will know include digitalised guest experiences, the experience economy and environmental sustainability. Now ask yourself the following: where did you first come across them? Chances are, you likely read about them on a blog article first.

As […]

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What OTA commission rates are costing your hotel – and how to reduce them

November 6th, 2019|

OTAs, short for Online Travel Agencies, make up an important distribution channel for most travel businesses as more than half of all travellers use an OTA to plan their upcoming trips. For millennials, the figures are even more drastic: a recent report found that over 80% of bookings were […]

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Digital marketing checklist for independent hotels

November 6th, 2019|

Digital marketing – we’ve all heard of the term before in one context or another, and it often gets thrown around as a buzzword. The official definition is “digital marketing are all marketing efforts that use an electronic device or the internet.” 

But that is a very broad definition, and […]

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Why the GDS system is still as important as ever for hotels

October 22nd, 2019|

The Global Distribution System (GDS), is a computer reservation system that allows travel agents to book hotel and travel services on behalf of their customers. There are four distribution channels that make up the GDS, namely Amadeus, Galileo, Sabre and Worldspan. Despite generating billions of dollars in sales year […]

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Increase your hotel’s visibility through niche market opportunities

October 9th, 2019|

With an estimated 700,000 hotels and resorts worldwide, differentiating your establishment in the competitive hotel industry can be challenging. Knowing the core group of people that make up your ideal target audience, as well as how to reach them, is crucial. We’ve recently put together an e-book on marketing […]

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4 tips for writing content for hotel websites

September 10th, 2019|

Any hotelier nowadays will tell you that the best bookings are those that come in through the hotel’s own website. Why? Because those bookings don’t incur expenses to third-party channels, meaning they have the highest DRR (direct revenue ratio). But in the competitive hospitality industry, driving traffic to your […]

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SEO tips for hotels: how to optimise images for SEO

September 10th, 2019|

There are currently an estimated 700,000 hotels and resorts, offering a total number of 15.5 million rooms, worldwide. That’s a lot of options for consumers to choose from. As the hospitality industry becomes more and more competitive, hotels need to find new ways to stand out. 

One rather simple (but […]

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HotelREZ continues expansion and growth with strategic acquisition of Best Loved Hotels

September 6th, 2019|

HotelREZ, one of the world’s leading hotel representation companies, today completed the acquisition of Best Loved Hotels from the Great British Hotel Company Ltd. for an undisclosed sum. This strategic move is a milestone in HotelREZ’s continued global expansion and move into the luxury soft brand sector.

Best Loved Hotels is […]

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The benefits of using a booking engine and how to set it up

September 2nd, 2019|

Most hoteliers operating in the competitive hospitality industry would agree that a hotel’s website should be the most profitable channel and bring in the most amount of bookings. Considerably cheaper to maintain than distribution across other channels (such as OTA booking sites), online reservations via your direct website will […]

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How to choose the best GDS partner for your hotel

August 21st, 2019|

Global Distribution Systems (GDS) power the global travel industry by generating billions of dollars in sales every year. Online travel agents and travel agencies use a GDS to search for the best available travel and accommodation rates for their clients. In fact, more than 600,000 travel agents use a […]

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How to boost corporate hotel bookings

August 12th, 2019|

As a hotelier, you’ll be well aware that corporate RFP bids, particularly solicited ones, are a goldmine. Corporate guests are more likely to use other hotel services, such as restaurants, and thus increase incremental spending per room. In fact, business travel spending is expected to reach $1.7 trillion by […]

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How to ensure your hotel website is mobile-friendly

August 12th, 2019|

As global mobile usage continues to grow, the hospitality industry is seeing an increasing number of hotel bookings coming from smartphones. Mobile bookings grew by 1700% in just four years, and people are now five times more likely to leave a website if it isn’t mobile-friendly. According to recent […]

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3 tips to get more visitors to your hotel website

July 30th, 2019|

As a hotelier, your personal hotel website is your most profitable channel and should be seeing the highest number of hotel bookings. However, a recent Sabre and Phocuswright report found that online travel agencies (OTAs) are the preferred channels when it comes to booking hotel rooms. So how can […]

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Four strategies to increase RevPAR throughout the year

July 26th, 2019|

RevPAR, also known as revenue per available room, is a key performance metric in the hospitality industry to gauge a hotel’s financial and business performance. Calculated by dividing a hotel’s total room revenue by the number of available rooms, RevPAR is a measurement of both average daily room revenue […]

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The importance of the Chinese outbound tourism market

July 16th, 2019|

With a combined spend of US$288 billion on international travel in 2018 (nearly a quarter of global tourism spend), China is the world’s largest outbound tourism market. Thanks to rising Chinese incomes and friendlier visa policies, experts predict Chinese tourists will take 160 million outbound trips by 2020. 

In 2012, […]

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Google Hotel Ads: How to set up and manage effective campaigns

June 24th, 2019|

Millions of travellers worldwide search for hotels on Google everyday. In fact, 75% of potential bookers will research your hotel online before booking, and 94% will switch between devices as they plan or book a trip. Ensuring your hotel can easily be found online on both desktop and mobile […]

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Celebrating its 15th anniversary, HotelREZ continues to outperform the market

June 19th, 2019|

HotelREZ, one of the world’s leading hotel representation, sales, marketing and distribution providers celebrates its 15th anniversary announcing a 33 per cent annual growth, some 23 per cent ahead of the GDS market, which is growing at seven per cent YOY in 2019.

HotelREZ’s ability to outpace the […]

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The importance of RFPs to increase corporate GDS business

June 17th, 2019|

The GDS, or Global Distribution System, helps generate billions of dollars in global travel sales every year. Independent travel agents, online agents and travel agencies all use a GDS to search for the best available travel and accommodation rates for their clients. Being represented in the GDS with a […]

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What is the difference between a hotel technology provider and a hotel representation company?

June 7th, 2019|

When it comes to choosing solution providers for your hotel, it’s important to understand how they differ from one another. This is particularly the case when deciding between a hotel technology provider, and a hotel representation company. It’s easy to confuse the two – at first glance, they may […]

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How to choose the best booking engine in the marketplace

June 4th, 2019|

As any successful accommodation provider will be able to tell you, your hotel’s website should be your most profitable channel, and should be seeing the highest amount of bookings. What better way to increase your website conversion rate than by ensuring you have the best booking engine on your […]

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