HotelREZ Blog

Latest News and Tips for Independent Hoteliers

How independent hotels can increase reservations

March 13th, 2020|

Independent, non-branded properties often have to compete against well-known hotel chains or brands with extensive sales resources and revenue capabilities.

This can be frustrating and might seem like it’s impossible for an independent hotel’s reservations to increase significantly.

This couldn’t be further from the truth though.

Guests often look […]

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How can hotels optimise their presence on Book on Google?

March 9th, 2020|

It’s 2020, and the way people book hotels is becoming more digitalised as travellers today are more technologically savvy than ever before.

The most recent statistics suggest that 83% of US adults now prefer to book their travel online, while online digital travel sales were worth a massive US$755 […]

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Is your hotel website 2020 ready?

March 5th, 2020|

The last few months of 2019 saw Google change its advertising tactics in an attempt to disrupt the online travel market, making it more expensive for OTA’s and hotels to attract bookers. 

As a result, hotel owners have started shifting their focus towards other distribution channels to drive bookings. (Have […]

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How rising OTA and Google ad costs are changing hotel distribution strategies in 2020

February 19th, 2020|

Currently, 96% of people travelling for leisure purposes start their travel planning with an online search. Over the past years, showing up high up in those searches has become a priority, and Google is a popular distribution channel for hotels. 

As a result, both hotels and OTAs have been bidding […]

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How to find the best hotel for your corporate meetings and conferences

February 11th, 2020|

The MICE market, short for meetings, incentives, conferences and exhibitions, is growing at a rapid pace, with an ever-increasing number of corporates looking to hotel venues for meeting room bookings. It’s no surprise then that the industry is projected to reach US$1.4 billion by 2025.

But despite the growth […]

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HotelREZ Hotels & Resorts announces new partnership with Softbooker Technologies/Reservit

January 22nd, 2020|

HotelREZ Hotels and Resorts, one of the world’s leading hotel representation, sales, marketing and distribution providers, today announces a new business partnership regarding GDS distribution with Softbooker Technologies, the exclusive distributor of Reservit solution in Canada. 

As a global operator with its headquarters in the UK, HotelREZ Hotels and Resorts […]

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How technology is transforming the hotel guest experience in 2020

January 13th, 2020|

From a guest’s first touchpoint with front desk staff to their post-stay customer service experience, ensuring the guest journey is immaculate is crucial for any hotel. After all, if you wouldn’t be able to meet your customers’ expectations, you would go out of business pretty quickly. 

But what about hotel […]

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Global travel trends 2020: the drivers of change in the hospitality industry

December 10th, 2019|

It’s almost 2020, and as we prepare to enter not just a new year but a new decade as well, it’s important to take a step back and analyse how current world affairs will affect the travel industry going forward. This year has seen many global changes: from an […]

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How to adapt your hotel to technology innovations in the corporate travel market

December 4th, 2019|

Around 60% of hotel bookings are now made online. By 2020, over 50% of all online searches are expected to be done by voice-enabled technology. And nearly 42% of global travellers use their smartphones to plan upcoming trips. It comes as no surprise then that 54% of hotels that […]

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What is the true value of a corporate traveller?

December 4th, 2019|

Work travel is growing at a rapid speed, with business travel spend expected to reach $1.7 trillion by 2022. Currently, up to 30% of business travellers (also often known as ‘road warriors’) travel at least once per month. What’s more, according to a recent survey, 75% of respondents said […]

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How to reduce your distribution costs by attracting more direct and GDS business

December 4th, 2019|

More than 51% of travellers are currently using online travel agencies (OTAs), such as Expedia, Booking.com and Hotels.com, to book trips. This makes OTAs a popular distribution channel for hotels. Before OTAs, hotels would sell to wholesalers, who in turn would sell the rooms to tour operators. These tour […]

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The 5 best hotel industry blogs every hotelier should be reading

November 6th, 2019|

According to recent research, three of the top hospitality trends that all hoteliers will know include digitalised guest experiences, the experience economy and environmental sustainability. Now ask yourself the following: where did you first come across them? Chances are, you likely read about them on a blog article first.

As […]

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What OTA commission rates are costing your hotel – and how to reduce them

November 6th, 2019|

OTAs, short for Online Travel Agencies, make up an important distribution channel for most travel businesses as more than half of all travellers use an OTA to plan their upcoming trips. For millennials, the figures are even more drastic: a recent report found that over 80% of bookings were […]

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Digital marketing checklist for independent hotels

November 6th, 2019|

Digital marketing – we’ve all heard of the term before in one context or another, and it often gets thrown around as a buzzword. The official definition is “digital marketing are all marketing efforts that use an electronic device or the internet.” 

But that is a very broad definition, and […]

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Why the GDS system is still as important as ever for hotels

October 22nd, 2019|

The Global Distribution System (GDS), is a computer reservation system that allows travel agents to book hotel and travel services on behalf of their customers. There are four distribution channels that make up the GDS, namely Amadeus, Galileo, Sabre and Worldspan. Despite generating billions of dollars in sales year […]

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Increase your hotel’s visibility through niche market opportunities

October 9th, 2019|

With an estimated 700,000 hotels and resorts worldwide, differentiating your establishment in the competitive hotel industry can be challenging. Knowing the core group of people that make up your ideal target audience, as well as how to reach them, is crucial. We’ve recently put together an e-book on marketing […]

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4 tips for writing content for hotel websites

September 10th, 2019|

Any hotelier nowadays will tell you that the best bookings are those that come in through the hotel’s own website. Why? Because those bookings don’t incur expenses to third-party channels, meaning they have the highest DRR (direct revenue ratio). But in the competitive hospitality industry, driving traffic to your […]

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SEO tips for hotels: how to optimise images for SEO

September 10th, 2019|

There are currently an estimated 700,000 hotels and resorts, offering a total number of 15.5 million rooms, worldwide. That’s a lot of options for consumers to choose from. As the hospitality industry becomes more and more competitive, hotels need to find new ways to stand out. 

One rather simple (but […]

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HotelREZ continues expansion and growth with strategic acquisition of Best Loved Hotels

September 6th, 2019|

HotelREZ, one of the world’s leading hotel representation companies, today completed the acquisition of Best Loved Hotels from the Great British Hotel Company Ltd. for an undisclosed sum. This strategic move is a milestone in HotelREZ’s continued global expansion and move into the luxury soft brand sector.

Best Loved Hotels is […]

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The benefits of using a booking engine and how to set it up

September 2nd, 2019|

Most hoteliers operating in the competitive hospitality industry would agree that a hotel’s website should be the most profitable channel and bring in the most amount of bookings. Considerably cheaper to maintain than distribution across other channels (such as OTA booking sites), online reservations via your direct website will […]

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