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Travel Industry Portfolio Marketing
Reach regional travel agents, global consortia and travel management companies, corporate or MICE bookers

Join a Portfolio of

The HotelREZ Hotels & Resorts portfolio includes over 2,500+ unique and independent hotels located worldwide. We extensively promote our hotel members to relevant booker audiences through a range of portfolio marketing activities including: email marketing, banner advertising, face to face visits, PR, social media platforms and point of sale campaigns.

Tactical Rate Campaigns

We also promote member hotels through other tactical rate campaigns, that are relevant to a hotel’s location, amenities or type.

Tactical rate campaigns include seasonal sales, destination specific special offers and lifestyle programmes. We also have put in place incentives and special offers through third-party marketing partners including Superdrug, Virgin, Avon and Peugeot.

Some marketing campaigns are bookable exclusively via our own voice channels; others can also be bookable on the GDS and internet channels.

Our core rate campaigns are open for all hotel members to participate in, and include seasonal sale rates and an advance purchase rate.

Participation in niche campaigns is subject to pre-approval (according to a set of specific criteria) and includes spa, golf, airport, boutique, business, budget and gourmet collections.

Increase Travel Trade Bookings

If you are looking to increase bookings from the travel trade, HotelREZ Hotels & Resorts can work with you to put together a tailored marketing plan. Reach regional travel agents, global consortia and travel management companies, corporate or MICE bookers through travel trade marketing campaigns.

From emails campaigns and PR to targeted banner placements and GDS advertising, HotelREZ can help you plan the most cost efficient way of getting your message across to the right people at the right time.

HotelREZ Proprietary Websites

HotelREZ also operates the Best Loved Hotels and World Rainbow Hotels progammes and HotelREZ member hotels can participate in these hotel websites.

Seasonal campaigns and offers are run on the Best Loved Hotels website and promoted via email to travel agent, press and consumer databases as well as through social media channels.

HotelREZ also operates the World Rainbow Hotels programme which brings together a community of gay and lesbian welcoming hotels. All qualifying HotelREZ member hotels can be featured on the World Rainbow Hotels website, giving access to the lucrative LGBT community of bookers.

Custom Email Campaigns

Send an email promoting your hotel to our agent, corporate, press or MICE databases. Ideal for high priority or time-sensitive messages. HotelREZ will work with your hotel to design and send the email, as well as provide you with statistical feedback on open and click through rates.

GDS Advertising

HotelREZ are able to work with your hotel to put together GDS specific marketing campaigns, from sign in messages on Amadeus, to Sabre’s Hotel Spotlight programme. There are also a number of free of charge ways that you can promote your hotel through the GDS, and our support teams will be able to advise you of these opportunities.

Consortia marketing

Many of the consortia programmes such as ABC, CWT or World Rainbow Hotels, offer additional marketing opportunities when you join them. Our support team will be able to indicate in more detail what these opportunities entail. Send an email, advertise in an agents newsletter or on their sign in screens, and boost awareness of your hotel further with targeted booker audiences.

Reach New Markets

We can add real and measurable value to your hotel’s business with our comprehensive set of demand generation activities, spanning all market segments. We provide access to agents and preferred partners that wouldn’t or can’t work with 1,000 individual hotels, but will work with one chain which represents them.

Global Preferred Partner Network

Corporate Request for Proposals / RFP

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Meetings, Incentives, Conferences & Events

Preferred Partner Events & Road Shows