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In the HotelREZ Blog you can find all our latest news, as well as articles and tips on online marketing, reputation management, revenue optimization and hotel distribution.
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How to adapt your hotel to technology innovations in the corporate travel market 842 510 HotelREZ

How to adapt your hotel to technology innovations in the corporate travel market

Around 60% of hotel bookings are now made online. By 2020, over 50% of all online searches are expected to be done by voice-enabled technology. And nearly 42% of global travellers use their smartphones to plan upcoming trips. It comes as no surprise then that 54% of hotels that participated in a recent Hospitality Technology…

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What is the true value of a corporate traveller? 842 510 HotelREZ

What is the true value of a corporate traveller?

Work travel is growing at a rapid speed, with business travel spend expected to reach $1.7 trillion by 2022. Currently, up to 30% of business travellers (also often known as ‘road warriors’) travel at least once per month. What’s more, according to a recent survey, 75% of respondents said they had extended business trips for…

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How to reduce your distribution costs by attracting more direct and GDS business 842 510 HotelREZ

How to reduce your distribution costs by attracting more direct and GDS business

More than 51% of travellers are currently using online travel agencies (OTAs), such as Expedia, Booking.com and Hotels.com, to book trips. This makes OTAs a popular distribution channel for hotels. Before OTAs, hotels would sell to wholesalers, who in turn would sell the rooms to tour operators. These tour operators would then sell them on…

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The 5 best hotel industry blogs every hotelier should be reading 2500 1669 HotelREZ

The 5 best hotel industry blogs every hotelier should be reading

According to recent research, three of the top hospitality trends that all hoteliers will know include digitalised guest experiences, the experience economy and environmental sustainability. Now ask yourself the following: where did you first come across them? Chances are, you likely read about them on a blog article first. As a hotel owner, staying up…

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What OTA commission rates are costing your hotel – and how to reduce them 842 510 HotelREZ

What OTA commission rates are costing your hotel – and how to reduce them

OTAs, short for Online Travel Agencies, make up an important distribution channel for most travel businesses as more than half of all travellers use an OTA to plan their upcoming trips. For millennials, the figures are even more drastic: a recent report found that over 80% of bookings were made online by under-30s, with OTAs…

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Digital marketing checklist for independent hotels 842 510 HotelREZ

Digital marketing checklist for independent hotels

Digital marketing – we’ve all heard of the term before in one context or another, and it often gets thrown around as a buzzword. The official definition is “digital marketing are all marketing efforts that use an electronic device or the internet.”  But that is a very broad definition, and it can be tricky for…

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Why the GDS system is still as important as ever for hotels 842 510 HotelREZ

Why the GDS system is still as important as ever for hotels

The Global Distribution System (GDS), is a computer reservation system that allows travel agents to book hotel and travel services on behalf of their customers. There are four distribution channels that make up the GDS, namely Amadeus, Galileo, Sabre and Worldspan. Despite generating billions of dollars in sales year on year, we’ve heard many hoteliers…

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Increase your hotel’s visibility through niche market opportunities 842 510 HotelREZ

Increase your hotel’s visibility through niche market opportunities

With an estimated 700,000 hotels and resorts worldwide, differentiating your establishment in the competitive hotel industry can be challenging. Knowing the core group of people that make up your ideal target audience, as well as how to reach them, is crucial. We’ve recently put together an e-book on marketing best practice tips for hoteliers. Don’t…

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4 tips for writing content for hotel websites 842 510 HotelREZ

4 tips for writing content for hotel websites

Any hotelier nowadays will tell you that the best bookings are those that come in through the hotel’s own website. Why? Because those bookings don’t incur expenses to third-party channels, meaning they have the highest DRR (direct revenue ratio). But in the competitive hospitality industry, driving traffic to your hotel website is no easy feat.…

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SEO tips for hotels: how to optimise images for SEO 842 510 HotelREZ

SEO tips for hotels: how to optimise images for SEO

There are currently an estimated 700,000 hotels and resorts, offering a total number of 15.5 million rooms, worldwide. That’s a lot of options for consumers to choose from. As the hospitality industry becomes more and more competitive, hotels need to find new ways to stand out.  One rather simple (but often overlooked) way is to…

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