Hotels.TV, who lead innovation in the marketing of video for hotels and destinations, has partnered with HotelREZ Hotels & Resorts to enable their members to take advantage of the widely recognised power of video marketing. HotelREZ Hotels & Resorts is one of the world’s largest, quality driven representation and distribution companies and Global Partner of the technology company Sabre. The partnership with Hotels.TV includes HotelREZ brands Best Loved Hotels, World Rainbow Hotels and Elegant Hotels.
This partnership will give HotelREZ members ready access to Hotels.TV’s extensive video marketing channels. Hotels.TV provides each property with a tailored solution, from a dedicated listing across Hotels.TV’s monthly audience on social media and Connected TV, to affordable campaigns on digital screens in global airports and premium health clubs, driving engagement with QR codes and social media retargeting. Hotels.TV’s unique technology can also run remarketing campaigns targeted directly at travellers searching or booking flights to specific destinations. Every solution is aimed at engaging targeted audiences and converting them into direct bookings. Hotels.TV also has full media production services including professional presenters.
Harrison Brown, CEO of Hotels.TV said:
“As travel gets going again, hotels and destinations need to explore new ways of reaching their potential guests in places they hadn’t considered before. Video is an immensely powerful tool in converting lookers to bookers to drive faster recovery. We have developed targeted ways to deliver a holistic video experience to potential guests. We’re excited to partner with HotelREZ, working closely with their team and their wide range of hotels and aparthotels, to deliver our always growing network of exciting new video marketing opportunities that will help them lead recovery in 2021 and beyond.”
Mark Lewis, Founder & CEO, HotelREZ, commented:
“Rich media and video content are vital tools in marketing and driving bookings to our hotel members and we are delighted to partner with Hotels.TV to extend our distribution offering across social platforms such as YouTube, Vimeo, Facebook, Instagram, Pinterest; across Over The Top TV channels Amazon Fire TV, Roku TV, Samsung TV; inflight across major global airlines, and across all major airports, hotels and other digital screens via global partners.”
Hotels.TV was established in 2001 by Harrison Brown, founder of Hotels-London, London’s first dedicated online hotel booking platform, acquired by Tui Plc in 2008. Seeing the effectiveness of video on booking conversion, Harrison launched Hotels.TV to produce superior, more engaging presenter-led video for numerous hotels around the world. From those beginnings, Hotels.TV transformed into a constantly growing network for hotel and destination video marketing, reaching potential guests at the gym, at the hairdressers, whilst they are searching for flights, at the airport and even on arrival in the destination, utilising multiple video edits. Reaching travellers to drive direct, commission-free reservations with video is key.
About HotelREZ and Best Loved Hotels
HotelREZ Hotels & Resorts was founded in 2004 by Mark Lewis, an experienced hospitality industry
professional and entrepreneur. Over the course of over a decade, the company has grown to be one of the leading hotel representation companies dedicated to marketing and connecting independent
properties with bookers worldwide. HotelREZ now provides distribution, revenue, sales consultancy and marketing services and support to more than 1,500 hotels, apartments and hotel groups in over 100 countries including private label GDS chain code solutions. HotelREZ Hotels & Resorts is a SAAS
HotelREZ manages the brands; Best Loved Hotels, a collection of unique global individual properties, with a dedicated GDS Programme, together with a Website, aimed at the high-end leisure agency and traveller and World Rainbow Hotels, the first and only LGBTQ global GDS enabled consortia brand.