Criton, HotelREZ & Best Loved Hotels enter into partnership as demand for mobile technology soars

Criton, HotelREZ & Best Loved Hotels enter into partnership as demand for mobile technology soars 1000 600 HotelREZ

April 2021

Award-winning hospitality tech provider Criton has partnered with HotelREZ Hotels & Resorts, to include Best Loved Hotels, to facilitate the adoption of mobile technology in the hospitality sector, following a record year for contactless services demand.

The partnership with Criton will enable the thousands of HotelREZ and Best Loved member hotels to discover the benefits of a mobile-first approach and will facilitate the adoption of customisable hotel apps to offer contactless services, increase guest spending and reduce costs.

In 2020, hundreds of hotels have adopted Criton’s mobile guest engagement and integrations platform to reduce touchpoints, save costs on printed materials and offer a safe guest experience. As restrictions are starting to ease in the UK and many hoteliers are preparing to reopen, the partnership aims to ensure the sector embraces the change needed to overcome the challenges that the pandemic has presented and use technology to reduce operating costs, increase incremental guest spend while safeguarding guests’ wellbeing moving forward.

Julie Grieve, Founder and CEO of Criton said:
I am truly delighted to partner with HotelREZ, to include Best Loved Hotels, and I am looking forward to working more closely with their teams to simplify the digital transformation process that many hotels are going through. The pandemic has accelerated the process that had already started a few years ago and mobile technology now plays a vital role in supporting social distancing and giving us access to services at the touch of a button. I am proud that our platform has been helping hoteliers increase profitability while enhancing the guest experience with features like food ordering and mobile check-in.

Mark Lewis, CEO and owner of HotelREZ Hotels & Resorts, said:
We source the most efficient cutting edge technology solutions available in the market for our clients. To achieve this, we are constantly on the lookout for new and innovative products and Criton can offer a contactless product which will increase revenue and reduce costs” stated Mark Lewis, CEO, and founder of HotelREZ. “We believe that Criton will be a key innovative addition for our properties and allow them to work more efficiently in the current environment

About Criton
Criton is an award-winning guest engagement and integrations platform that enables hotels, serviced apartments and groups worldwide to digitise their guest information and wrap all-guest facing technology into a sophisticated mobile app for guests to use on their own phone.

Features of the mobile technology include location-based push notifications, mobile check-in, digital door key, messaging, food ordering, loyalty programme and more.

Criton helps hotels enhance the guest experience, drive operational efficiency and increase revenue. Julie Grieve, Founder and CEO, secured a £5m investment in November 2017.

Recent awards include:
● Best Tech Supplier at the Travolution Awards 2020 and shortlisted for Best Use of Mobile and Best for Staying
● Best Engagement Platform for Hotels at the 2020 Business Elite Awards
● Finalist in the Contactless Solution category of the Skift IDEA Awards 2020
● Best Technology Provider at the 2018 Travolution Awards and was Highly Commended for Best Use of Mobile

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About HotelREZ and Best Loved Hotels
HotelREZ Hotels & Resorts was founded in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur. Over the course of over a decade, the company has grown to be one of the leading hotel representation companies dedicated to marketing and connecting independent properties with bookers worldwide. HotelREZ now provides distribution, revenue, sales consultancy and marketing services and support to more than 1,500 hotels, apartments and hotel groups in over 100 countries including private label GDS chain code solutions. HotelREZ Hotels & Resorts is a SAAS company.

HotelREZ manages the brand Best Loved Hotels, a collection of unique global individual properties, with a dedicated GDS Programme, together with a Website, aimed at the high-end leisure agency and traveller.