Even though it’s pace of economic growth is now slower than the past decade (during which GDP grew at about 10% per annum), China’s consumer expenditure still looks set to witness a healthy expansion in the coming years. Moreover, the country’s status as the world’s largest outbound tourism market and outbound tourism spender, overtaking the traditional source markets of the US and Germany, is an aspect that most hotel businesses simply cannot afford to overlook.
According to China Outbound Tourism Research Institute, in the first half of 2015 alone, China was accountable for as many as 61.90 million outbound visitors, representing an increase of 12% compared with the same period of 2014. And as far as forecasts go, Asian brokerage group CLSA estimates that by 2020 the number of outbound travellers originating from China is likely to hit the 200 million mark.
Fuelled by a fast-growing moneyed middle class eager to experience new destinations, travel is listed as one of the top aspirations for China’s ‘Billion Boomer’ generation. The key driver being an US$8,000 per-capita GDP as well as more annual leave, visa relaxations, worsening mainland pollution, and an increasingly overloaded domestic tourism infrastructure, according to the brokerage group.
Asian destinations such as Japan, Thailand, Singapore or South Korea should continue to be the top international travel destinations, alongside the Special Administrated Regions of Hong Kong and Macau, but analysts say there is still plenty of room for growth further afield, as holidaymakers seek more exotic destinations. Europe and Africa received as many as 3.43 and 2.69 million mainland Chinese visitors respectively in 2014, the largest number on record according to the China National Tourism Administration. America and Oceania, also recorded encouraging increases from previous years, with 2.63 and 1.09 million Chinese visitors respectively.
Highlighting the undeniable value of the Chinese market to the tourism industry, hotel representation company, HotelREZ Hotels & Resorts is launching REZChina, an innovative new product aimed at helping independent hotels capitalise on this growing market.
Among other services, REZChina will offer hotels with a Chinese mobile-friendly and totally responsive website setup, including content translation by local Chinese and baseline SEO best practices; website hosting in Hong Kong or Mainland China with a dedicated IP server; account setup and upkeep on leading Chinese social media platform, Weibo; as well as setup and distribution to some of China’s leading OTA’s, including Ctrip.
Join our Webinar
Any hoteliers looking to get a better understanding of China’s outbound travel market and how to access it, are invited to register for a special webinar which will be hosted on several dates early next month, by HotelREZ’s Executive Director of Marketing and e-Commerce, Sharon Wimborne.
For more on the Chinese travel market browse through some additional resources and insightful posts on our blog below:
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