Along the likes of Facebook, Pinterest or Instagram, Twitter is a key player in the social media scene, ever since it started back in 2006; and has been acting as a main component in the marketing mix of major travel companies, for quite some time now. Despite this, many smaller industry players are still reluctant to jump on board, in particular the independent hotels that might not have on their staff a marketing manager who can handle all its social media activity.
Another reason, is that, unlike Facebook, Twitter is considered by some as particularly oriented towards specific audiences such as media, celebrities and influencers, but not necessarily accessible to the general public. While there might be some truth to this, it is also true that a lot of consumers are now using Twitter as a way of interacting with brands in real-time, and major companies have started paving the way by setting up accounts specifically to handle customer service issues. This becomes even more of a valid point when it comes to the younger generation of travellers, the so-called Millennials. According to GlobalWebIndex, 59% of millennials are believed to own a Twitter account, with slightly more than one quarter (26%) said to be using the service on an active basis.
Tips And Best Practices for Hotels
In the travel world Twitter has gained a strong base as the quick, go-to platform for real-time interaction with costumers, in particular the business travellers; but also major influencers and travel media. Airlines, for example, are among the keenest of users – there are over 200 active airlines on Twitter – as they realised it’s the most efficient tool to reach travellers on the move.
Learn on how to get started on the Twitter revolution, by setting up your hotel’s own account, raising and maintaining a loyal following or interacting with your hotel guests in real time. Click below to download the Twitter: Best Practices for Hotels [e-Guide] for free.
Want to know more?
Take a look at a few other articles you might find interesting:
- HotelREZ – How to market to Millennial Travellers? [e-guide]
- Adweek – How many Millennials, Gen Xers and Baby Boomers use Facebook, Twitter and Instagram? [Study]
- Ask Aaron Lee – How Four Seasons Hotels use Twitter
- Frederic Gonzalo – 3 Insights for Travel Brands on Twitter
- Frederic Gonzalo – 15 Stats from Online Marketing Strategies in Travel 2015
- Leonardo – Secrets to social storytelling: using visuals to tell your hotel story
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