Following a £38 million investment by Definition Capital, the East London Hotel is now represented under the HO chain code on the GDS.

Situated just opposite the Victoria & Albert Childhood Museum in Bethnal Green, and only a stone’s throw from the restaurants and bars of Shoreditch, The East London Hotel aims to incorporate the best of the area within its walls.  The recently opened hotel is the first hospitality venture from leading property investment and development company, Definition Capital, following an impressive £38 million investment of what was once a wine merchants’ headquarters.

The hotel smartly combines local charm with stylish comfort and connectivity, offering bespoke, top of the range British-made mattresses, monsoon showers, super-fast Wi-Fi, large flat-screen TVs, USB points and online check-in. A casual restaurant featuring locally sourced, seasonal ingredients is open all day and serves a variety of menu items from breakfast bagels and lunch-time salads, to craft beers and evening cocktails.

Daniel Simmons, Chief Commercial Officer at HotelREZ Hotels & Resorts, said:

“We are delighted to welcome such a great property to our London portfolio. Bethnal Green and neighbouring Shoreditch have become increasingly popular with tech-savvy creatives, hipsters, and artists; especially after many tech companies and start-ups started to settle along the so-called “Silicon Roundabout”. The East London Hotel is the perfect setting for both leisure and business travellers wanting to experience what this area has to offer.”

On the hotel’s doorstep an array of exciting offerings such as the restaurants and bars of Paradise Row, Columbia Road Flower Market, Spitalfields’ Market and Victoria Park, await. The business and creative hubs of Liverpool Street and Shoreditch are just a mile away, and the centre of London can be reached in a mere 13 minutes by tube.

The East London Hotel opened this Monday, September 10th, and is now available to book under the HO chain code on the Global Distribution System (GDS) (Amadeus HO LONELH / Galileo HO 322799 / Sabre HO E8403/ Worldspan HO STNEL), online via the HotelREZ booking website and via the HotelREZ reservation call centre.

Want to know what HotelREZ can do for your Hotel?

HotelREZ Hotels & Resorts is a hotel representation company providing distribution, sales and marketing consultancy and technology to independent hotels and small chains. We provide properties with GDS representation under our own HO chain code, and help market hotels to thousands of travel and MICE agents and partners worldwide. For more information on joining our portfolio of unique and independent hotels contact our Business Development team today or complete our hotel membership enquiry form.