With the rise of the internet, social media and now mobile, it hardly comes as a surprise that the travel and tourism space is getting increasingly more competitive. Therefore it is of vital importance that independent hotels know how to successfully establish and maintain a competitive advantage on their online marketing efforts. An effective way to do this is to take into account some of the best practices for managing your property’s presence online, whether it is having an optimized hotel website and booking engine, building a social media presence or managing your online reputation on TripAdvisor.
HotelREZ’s very own experts point out some valuable online marketing tips independent and small hotel groups should be taking into consideration when planning and executing their online marketing strategies.
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HotelREZ Hotels & Resorts is a hotel representation company providing distribution, sales and marketing consultancy and technology to independent hotels and small chains. We provide properties with GDS representation under our own HO chain code, and help market hotels to thousands of travel and MICE agents and partners worldwide. For more information on joining our portfolio of unique and independent hotels contact our Business Development team today or complete our hotel membership enquiry form.