Social Media

facebook

Facebook targets the travel industry
Facebook targets the travel industry 690 360 HotelREZ
It was probably only a matter of time. Facebook has made its most decisive foray into the travel industry with the launch of its ‘City Guides’ feature on its mobile app, enabling its users to contact and make reservations in a number of hotels and restaurants in a given city. Rather than doing anything particularly revolutionary, [...]read more
HotelREZ A Hacker's Guide to Hotel Marketing

A Hacker’s Guide to Hotel Marketing
A Hacker’s Guide to Hotel Marketing 690 360 HotelREZ

Essential tips and tools to turn a busy hotel manager into an online marketing superstar in no-time.

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Twitter: Best Practices for Hotels

Twitter: Best Practices for Hotels [e-guide]
Twitter: Best Practices for Hotels [e-guide] 690 360 HotelREZ
In the past year alone, 70% of followers are believed to have taken some action after seeing travel content on Twitter. Furthermore, an impressive 60M tweets are said to have mentioned hotels, while only a mere 21M tweets mentioned holidays. If that doesn’t make you think twice about having your own hotel’s account on twitter, then [...]read more
What Travel Writers look for in a Hotel

What Travel Writers Look for in a Hotel
What Travel Writers Look for in a Hotel 690 360 HotelREZ
[dropcap]O[/dropcap]ne sure-fire way of getting your hotel in front of thousands of potential guests’ noses, is to have it featured in the press. Even though today we are living in a world of social media and peer to peer reviews; travel magazines, travel guides, newspaper supplements and even travel blogs still go a long way [...]read more
Why hotel guests love storytelling (and you should too!)

Why Hotel Guests Love Storytelling (And You Should, Too!)
Why Hotel Guests Love Storytelling (And You Should, Too!) 690 360 HotelREZ
Storytelling, as a business strategy, has always existed in hospitality, but it hasn't been until recently that technology and the available marketing tools have allowed businesses to effectively publish and amplify these stories online. Accordingly, many hotel marketing experts seem to suggest that, in 2015, visual storytelling, along with an effective content marketing strategy, should [...]read more
How To Market To Millennial Travellers

How To Market To Millennial Travellers [e-guide]
How To Market To Millennial Travellers [e-guide] 690 360 HotelREZ
HotelREZ Hotels & Resorts, a leading global hotel representation company, has today launched a guide for independent hoteliers explaining how they can leverage their unique hotel qualities to target the next generation of millennial travellers. A lot has been said about millennial of late. Some well known facts state millennial travellers are tech savvy, they [...]read more
Aubrey Park

Aubrey Park: Re-branding as a truly independent hotel
Aubrey Park: Re-branding as a truly independent hotel 690 360 HotelREZ
Aubrey Park, a HotelREZ Hotels & Resorts member hotel in Hertfordshire, is re-branding this Monday. With a refreshed logo, new website and online booking engine, the 4 star property is positioning itself as a truly independent hotel. We talked to David Timmis, Managing Director at Aubrey Park, to find out the reasons behind their new [...]read more
HotelREZ Travel Blog

HotelREZ launches new consumer Travel Blog
HotelREZ launches new consumer Travel Blog 610 306 HotelREZ
On the occasion of its 10th anniversary, HotelREZ Hotels & Resorts announces the launch of its new consumer travel blog, aimed at inspiring travellers worldwide. Part of a larger content marketing campaign initiated earlier this year, which included the launch of the company's new online booking website, the HotelREZ Hotels & Resorts travel blog hopes [...]read more
female business travellers

Catering for Female Business Travellers
Catering for Female Business Travellers 690 360 HotelREZ

Earlier this summer, travel intelligence company Skift and digital marketing software company Buuteeq published a new trends report on the rise of female business travellers. HotelREZ Hotels & Resorts breaks down the essentials and explains why hoteliers and travel marketers should start paying serious attention to this emerging segment.

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Online Marketing

10 Online Marketing Tips to Showcase your Hotel
10 Online Marketing Tips to Showcase your Hotel 690 360 HotelREZ

With the rise of the internet, social media and now mobile, it hardly comes as a surprise that the travel and tourism space is getting increasingly more competitive. Therefore it is of vital importance that independent hotels know how to successfully establish and maintain a competitive advantage on their online marketing efforts.

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