Ray Sims, a hotel veteran in the US, is a heavy weight hire for hotel representation company HotelREZ Hotels & Resorts; as the company renews its focus on the North American market. The former Senior VP of sales at GENARES Reservations, Sims has specialized in the hotel central reservation technology industry for the past twenty years.
Sims has had an accomplished career in travel, having successfully established two hotel reservation companies in the past two decades; Lexington Services and GENARES reservations. He also has an extensive background in hotel operations, having acted as a Regional General Manager at Travelodge/ Trusthouse Forte Hotels for 15 years. The hospitality expert will now join HotelREZ Hotels & Resorts, a leading global hotel representation company headquartered in Europe, as the company continues to expand into the American market.
Acting as Vice President of Business Development for the Americas, Sims will be working to increase the company’s portfolio of hotels represented on the Global Distribution Systems under the HotelREZ HO chain code, as well as secure increased business for the company’s global portfolio of independent hotels. Together with the HotelREZ Business Development team, Ray will also be responsible for seeking to build new partnerships within the US and Canada.
Mark Lewis, CEO and Founder of HotelREZ Hotels & Resorts, adds:
“We are truly excited to welcome Ray to HotelREZ Hotels & Resorts. His knowledge of the US market and his sales and hotel management experience are invaluable, and I am sure he will prove instrumental in our renewed focus on the North American market.”
Sims will be based in the Dallas/Forth Worth area in the USA.
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HotelREZ Hotels & Resorts is a hotel representation company providing distribution, sales and marketing consultancy and technology to independent hotels and small chains. We provide properties with GDS representation under our own HO chain code, and help market hotels to thousands of travel and MICE agents and partners worldwide. For more information on joining our portfolio of unique and independent hotels contact our Business Development team today or complete our hotel membership enquiry form.