Icon Hotel, one of Luton’s most highly regarded hotels, has been awarded a 4 star rating by the AA. The hotel, located within reach of London Luton Airport, opened in 2012, and has since positioned itself as one of the best accommodation options for travellers to the airport, and to Luton itself.

The award came after passing a rigorous test by the AA, covering cleanliness, service, food, bedrooms, bathrooms, and hospitality. This reinforces an already sterling reputation: since 2012, Icon Hotel has been ranked as the second best hotel in Luton, out of 24, and that same year, the hotel was selected by the AA to feature in ‘Britain’s Best Hotel Guide 2012 – Perfect Places to Stay’, having received an 81% pass rate in a similar overnight inspection.

HotelREZ Hotels & Resorts would like to congratulate Icon Hotel for its tremendous achievement. The hotel is available to book on the GDS under HotelREZ’s own HO chain code.


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HotelREZ Hotels & Resorts is a hotel representation company providing distribution, sales and marketing consultancy and technology to independent hotels and small chains. We provide properties with GDS representation under our own HO chain code, and help market hotels to thousands of travel and MICE agents and partners worldwide. For more information on joining our portfolio of unique and independent hotels contact our Business Development team today or complete our hotel membership enquiry form.