News: HotelREZ introduces REZanalyst and ReviewAnalyst

News: HotelREZ introduces REZanalyst and ReviewAnalyst 689 358 HotelREZ

HotelREZ, one of the world’s largest yet tailored representation companies, is delighted to introduce REZanalyst and ReviewAnalyst as the newest tools to enhance and protect hotels’ online reputations. HotelREZ members must retain a competitive edge and these tools are yet again great innovative technological solutions to do just that.

In such a competitive market, talking, listening and engaging with clients, customers, audiences have become more important than ever. REZanalyst and ReviewAnalyst aggregate social media including reviews, tweets and guest satisfaction surveys across all key media platforms. This enables immediate customer engagement allowing hotels to listen, interact, respond and keep on top of everything that is being said about them.

HotelREZ believes this feedback is crucial as it will ensure quality control and will take action to improve the hotel’s performance, which will in turn drive noticeable incremental revenue. Case studies show that interaction with guests via social media increases guest satisfaction which in turn increases the hotels online ranking on social media channels such as TripAdvisor, and more. Some hotels have reported a 6% increase in direct bookings directly attributed to the improvement of social media management as well as embedding reviews into the hotels’ REZbooker booking engines and websites.

REZanalyst helps to market the hotel’s reputation and increase conversions by informing former and future customers of the hotel’s quality. With REZanalyst, hotels are able to monitor and manage everything at a glance, from their social media overview of all review websites to OTAs and social media platforms. HotelREZ’s thoughtful three-level pricing model, available to all HotelREZ members, ensures financial commitment to a minimum. This development is part of HotelREZ’s expansion as a market leader and the strong emphasis to ensure all HotelREZ members are picture perfect.

At HotelREZ we are confident that REZanalyst is the best way for hotels to benchmark themselves against direct competitors and create regular independent offline reports of their hotel’s performance. REZanalyst provides agnostic traffic light based sentiment analysis on any trend or topic and is available in 22 languages.

Want to know what HotelREZ can do for your Hotel?

HotelREZ Hotels & Resorts is a hotel representation company providing distribution, sales and marketing consultancy and technology to independent hotels and small chains. We provide properties with GDS representation under our own HO chain code, and help market hotels to thousands of travel and MICE agents and partners worldwide. For more information on joining our portfolio of unique and independent hotels contact our Business Development team today or complete our hotel membership enquiry form.