How to promote your hotel on Google

October 16th, 2020|

People are dependent on Google for knowledge, whether it’s a Wikipedia article or a just searching for a business or a website and it plays a massive part Google’s travel search products are now very compelling for consumers
As travel restrictions have begun to loosen around the world, hotels should […]

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Hotel Metasearch 101 [e-guide]

February 1st, 2017|

In our latest e-guide, ‘Hotel Metasearch for Independent Hoteliers’, you can find out how travel metasearch works, who the key players are, and a few basics tips for the metasearch marketing game for hotels.

Nearly one in two travellers (47%) uses metasearch to compare hotel prices online, according to data collected by ResearchNow between […]

How China is leading the way in mobile bookings

October 19th, 2015|

Early this month, a new report from travel research experts Phocuswright, provided a more detailed overview of how travellers in eight key markets are navigating the evolving consumer travel life cycle. The report covers hot topics such as millennials driving the online travel trend in the so called BRIC countries (Brazil, […]

10 Online Marketing Tips to Showcase your Hotel

August 5th, 2014|

With the rise of the internet, social media and now mobile, it hardly comes as a surprise that the travel and tourism space is getting increasingly more competitive. Therefore it is of vital importance that independent hotels know how to successfully establish and maintain a competitive advantage on their online marketing efforts.

Getting the best from OTAs: 5 rules for small and independent hotels

June 24th, 2014|

Love them or hate them, let’s face it, the reality is travellers love using OTAs (online travel agencies). And why wouldn’t they? OTAs represent a one-stop-shop where usually ultra-competitive deals can be found, and the user-experience is second to none, offering consumers with a secure, straightforward booking process across a wide range […]

The breakdown on the Customer Journey to Online Purchase

June 9th, 2014|

With customer buying behaviour continuously evolving, and the increasing power of social media, mobile and other web-based exchanges, online travel brands are forced to constantly adjust and refine their marketing strategies.  Recently Google Think Insights created an interesting tool meant to shed some light on how the different marketing […]

All you need to know about TripConnect

May 28th, 2014|

TripConnect is a service provided by the giant review site TripAdvisor, which allows independent hotels worldwide to bid directly on the site, thus driving traffic from TripAdvisor to their own booking engines.

The Marketing power of Pinterest and how Hotels can harness it [e-Guide]

May 23rd, 2014|

Pinterest is an image-led social media platform, where users connect to each other, as well as their favourite brands, by displaying and swapping images they identify with. Much like the concept of the old pin board, users can create topical boards, and “pin” image content to each board. HotelREZ brings you a Free Guide on getting started on Pinterest for Small and Independent Hotels.

News: HotelREZ introduces REZanalyst and ReviewAnalyst

March 1st, 2013|

HotelREZ, one of the world’s largest yet tailored representation companies, is delighted to introduce REZanalyst and ReviewAnalyst as the newest tools to enhance and protect hotels’ online reputations. HotelREZ members must retain a competitive edge and these tools are yet again great innovative technological solutions to do just that.

In […]

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News: HotelREZ launches sales platform REZtoMarket

July 10th, 2012|

HotelREZ, one of the world's largest hotel representation companies with a portfolio of over 1,000 hotels, today announced the launch of its new sales platform, REZtoMarket by HotelREZ.
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News: HotelREZ launches new REZbooker 3.0 hotel booking engine

September 21st, 2011|

HotelREZ launches REZbooker 3.0, the hotel industry’s newest and most feature rich booking engine, designed to help independent hotels and small chains convert online shoppers to hotel guests, delivering real-time confirmed reservations.
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News: HotelREZ partners with Discover the World Marketing

April 5th, 2011|

HotelREZ, an international hotel representation company with more than 1,000 properties in 30 countries, has partnered recently with Discover the World Marketing to grow its business around the world.
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