ecommerce

China leading the way in mobile bookings

How China is leading the way in mobile bookings
How China is leading the way in mobile bookings 690 360 HotelREZ
Early this month, a new report from travel research experts Phocuswright, provided a more detailed overview of how travellers in eight key markets are navigating the evolving consumer travel life cycle. The report covers hot topics such as millennials driving the online travel trend in the so-called BRIC countries (Brazil, Russia, India and China), to the [...]read more
Targeting the Indian Outbound Traveller-HotelREZ

Insights into the Indian Outbound Travel Market [e-guide]
Insights into the Indian Outbound Travel Market [e-guide] 691 361 HotelREZ
The UNWTO predicts the Indian outbound travel market will account for 50 million tourists by 2020, and its total outbound spending is expected to cross the US$28 billion mark. This, coupled with the country’s new generation of middle class tourists, set to grow even further, makes it a potential tourist goldmine for thousands of destinations [...]read more
Online Marketing

10 Online Marketing Tips to Showcase your Hotel
10 Online Marketing Tips to Showcase your Hotel 690 360 HotelREZ

With the rise of the internet, social media and now mobile, it hardly comes as a surprise that the travel and tourism space is getting increasingly more competitive. Therefore it is of vital importance that independent hotels know how to successfully establish and maintain a competitive advantage on their online marketing efforts.

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Getting the best from OTAs

Getting the best from OTAs: 5 rules for small and independent hotels
Getting the best from OTAs: 5 rules for small and independent hotels 690 360 HotelREZ
Love them or hate them, let’s face it, the reality is travellers love using OTAs (online travel agencies). And why wouldn't they? OTAs represent a one-stop-shop where usually ultra-competitive deals can be found, and the user-experience is second to none, offering consumers with a secure, straightforward booking process across a wide range of devices (from desktop to smartphones, [...]read more
Google Think Insights Customer Journey to Online Purchase

The breakdown on the Customer Journey to Online Purchase
The breakdown on the Customer Journey to Online Purchase 451 195 HotelREZ
With customer buying behaviour continuously evolving, and the increasing power of social media, mobile and other web-based exchanges, online travel brands are forced to constantly adjust and refine their marketing strategies.  Recently Google Think Insights created an interesting tool meant to shed some light on how the different marketing channels affect today’s online customer along [...]read more
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