HotelREZ Hotels & Resorts (HotelREZ), one of the world’s largest hotel representation companies, has announced a new partnership with SmartHOTEL, a Netherlands-based hospitality technology provider.

The partnership between the two hospitality providers follows the successful development of a seamless 2-way connectivity between the Smart Channel Manager, PMS connector and HotelREZ’s central reservations system (CRS).

With a secure interface between the two systems, hotels are able to automatically exchange all crucial information such as inventory availability, room rates and guest profile data in real time, thereby providing greater accuracy of hotel availability and pricing, and more importantly, eliminating the need for revenue managers to update two different systems.

Furthermore, this newly built interface enables SmartHOTEL customers to distribute their rates and inventory to travel agents who use the Global Distribution Systems (GDS), as well as millions more bookers worldwide whose websites are powered by the GDS. SmartHOTEL customers choosing to enable the GDS channel will also benefit from a list of value-add services, provided by HotelREZ, including corporate RFPs generation as well as valuable preferred agency partnership agreements. GDS distribution will be conducted via the representation company’s own HO chain code.

SmartHOTEL will also be providing their customers with REZBooker, the HotelREZ Booking Engine solution. It is a feature-rich hotel booking engine, optimised for all devices from web to tablet and mobile. Designed to help independent hotels and small chains convert online shoppers to hotel guests, and deliver real-time confirmed reservations, REZbooker is available in 26 languages and multiple currencies, seamlessly integrates with the hotel’s website design, and is packed full of configuration options providing hoteliers with total flexibility and control.

Deborah McGee, Director of Business Development for HotelREZ, added:

We are delighted to be chosen by SmartHOTEL as their GDS and booking engine partner. This is one more step in HotelREZ’s commitment to provide innovative and real-value hotel distribution services, aimed at independent hotels and small chains worldwide. SmartHOTEL is a reputable PMS and channel manager provider with a wide range of customers, particularly in key areas across Central and Northern Europe, which is a market in which HotelREZ is keen to invest.

Pitrik Van der Lubbe, Founder of SmartHOTEL, concluded:

Both our companies share a common interest in helping independent hotels and hotel chains with solid technology solutions, and this was a key factor in choosing HotelREZ as our preferred GDS and booking engine partner. This partnership will enable our hotel customers to easily access key markets, that they would not otherwise have access to.


Want to know what HotelREZ can do for your Hotel?

HotelREZ Hotels & Resorts is a hotel representation company providing distribution, sales and marketing consultancy and technology to independent hotels and small chains. We provide properties with GDS representation under our own HO chain code, and help market hotels to thousands of travel and MICE agents and partners worldwide. For more information on joining our portfolio of unique and independent hotels contact our Business Development team today or complete our hotel membership enquiry form.