Selina continues strategic efforts to expand and connect to the growing younger business professional segment.
Selina, the fast-growing lifestyle and experiential hospitality brand targeting millennial and Gen Z travelers, announced today that it will be affiliating with Hotelrez to provide GDS booking capabilities for its collection of hotels globally. This collaboration will make Selina’s portfolio of hotels accessible from the GDS for the first time in the company’s history, opening up access to thousands of companies worldwide that exclusively book their business travel through this channel.
The affiliation demonstrates the brand’s commitment to expanding and connecting with the business traveler segment. Selina, which boasts over 160+ properties across 25 counties and six continents, offers a new approach to hospitality to better address the wants of today’s business travelers.
“As the world and travel continue to evolve, so does the need of its travelers and this includes the traditional business traveler segment. With elaborate onsite co-working facilities, common kitchens perfect for long-term stays, and daily programming and wellness activities designed to keep our travelers active and connected, Selina provides more than just a bed, it provides the perfect ecosystem for community and discovery,” said Elad Nir, Global CMO. “Selina destinations truly embody the work, play, stay concept. Our products provide a space for those who need to work yet still want to see the world, and we do this through thoughtfully designed and curated spaces to deliver a localized experience anywhere in the world.”
The company’s mixed accommodation offerings, from suites, to apartments, to standard rooms and shared-style accommodation, allow guests to personalize their stay based on privacy preference, comfort, and budget – a unique lodging experience the average hotel does not offer.
Mark Lewis, Founder & CEO, HotelREZ, commented:
“HotelREZ is delighted to have been selected by Selina, offering them best in class distribution systems to drive incremental agency business via the Global Distribution System (GDS). Backed with global marketing and demand generation backed technology, Selina can compete on a global platform yet remain independent with full control of their distribution requirements.”
Selina is one of the world’s largest hospitality brands built to address the needs of millennial and Gen Z travelers, blending beautifully designed accommodation with coworking, recreation, wellness, and local experiences. Custom-built for today’s nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad.
Founded in 2014, each Selina property is designed in partnership with local artists, creators, and tastemakers, breathing new life into existing buildings in interesting locations around the world – from urban cities to remote beaches and jungles. Selina’s portfolio includes over 163 open or secured properties across 25 countries and 6 continents. On December 2, 2021, Selina entered into a definitive merger agreement with BOA Acquisition Corp. (NYSE: BOAS), the closing of which, which is subject to customary conditions, will result in Selina becoming a publicly listed company.
To explore Selina real estate partnership opportunities, please contact [email protected]
HotelREZ Hotels & Resorts was founded in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur. Over the course of over a decade, the company has grown to be one of the leading hotel representation companies dedicated to marketing and connecting independent properties with bookers worldwide. HotelREZ now provides distribution, revenue, sales consultancy and marketing services and support to more than 1,500 hotels, apartments and hotel groups in over 100 countries including private label GDS chain code solutions. HotelREZ Hotels & Resorts is a SAAS company.
HotelREZ manages the brands; Best Loved Hotels, a collection of unique global individual properties, with a dedicated GDS Programme, together with a Website, aimed at the high-end leisure agency and traveller and World Rainbow Hotels, the first and only LGBTQ global GDS enabled consortia brand.