It’s almost 2020, and as we prepare to enter not just a new year but a new decade as well, it’s important to take a step back and analyse how current world affairs will affect the travel industry going forward. This year has seen many global changes: from an increase in environmental activism and extreme…
read moreDigital marketing – we’ve all heard of the term before in one context or another, and it often gets thrown around as a buzzword. The official definition is “digital marketing are all marketing efforts that use an electronic device or the internet.” But that is a very broad definition, and it can be tricky for…
read moreAs global mobile usage continues to grow, the hospitality industry is seeing an increasing number of hotel bookings coming from smartphones. Mobile bookings grew by 1700% in just four years, and people are now five times more likely to leave a website if it isn’t mobile-friendly. According to recent statistics, OTAs are dominating mobile bookings:…
read moreAs a hotelier, your personal hotel website is your most profitable channel and should be seeing the highest number of hotel bookings. However, a recent Sabre and Phocuswright report found that online travel agencies (OTAs) are the preferred channels when it comes to booking hotel rooms. So how can you drive more direct hotel bookings…
read moreEssential tips and tools to turn a busy hotel manager into an online marketing superstar in no-time.
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