HotelREZ outpaces market at 52% growth

HotelREZ outpaces market at 52% growth 800 632 HotelREZ

Industry stalwart goes from strength to strength as hoteliers focus on reducing cost of sale and maximising booking values

London, UK – 5th February 2024: HotelREZ Hotels & Resorts, one of the world’s leading hotel representation companies, has outpaced the market with 52% revenue growth with reservations up by over 42% in the past 12-months.

Now with over 2,500 independent hotels, apartments and hotel groups across 100 countries, the HotelREZ Hotels & Resorts portfolio has grown more than 20% in 2023. It’s reach has expanded to new markets including Australia, South Africa and UAE – making it the 15th largest hotel company worldwide.

With new customers including The Social Hub, World Hospitality Solutions, Countrywide Hotels, Ethiopian Airlines Group, Danat Hotels & Resorts and Roomzzz Aparthotels, the consultancy services and technology business has been enjoying huge success as hoteliers and accommodation providers look to diversify their distribution mix and simultaneously reduce their cost of sales. As a result, the British company has expanded its team in the UK and Europe.

Through a multichannel approach, HotelREZ Hotels & Resorts has enabled its hotel clients to increase reservations through the booking engine by 31%*, while driving valuable business through the GDS (+44%*) and Direct Connects (+50%*).

In addition, two renowned soft brands part of the HotelREZ family have experienced gains, Best Loved Hotels®, a collection of unique global individual properties, achieving 11% uptick in sales and World Rainbow Hotels®, the world’s only GDS enabled LGBTQ+ global hotel consortia, increasing reservations by 22%.

“We’re ecstatic to see such phenomenal growth results, we’ve totally exceeded our expectations this past year,” said Daniel Simmons, Chief Commercial Officer, HotelREZ Hotels & Resorts. “Not only are hotels joining us to represent them with third party channels, but they’ve been adopting our Web Services products to drive more direct business – this is a real testament to the investment we’re making in our consultancy team twinned with our technology.”

In the past year, HotelREZ Hotels & Resorts has launched a number of new products as part of its Web Services portfolio including digital advertising for Paid Ads and Metasearch, website design, and a number of tools and widgets for its booking engine to boost conversion.

“Independent hotels and accommodation providers recognise the value and benefits of working with an experienced team to better enable their sales and revenue performance,” said Mark Lewis, CEO, HotelREZ Hotels & Resorts. “It’s allowing them to focus on the hospitality experience and operations to service their guests without being distracted by the day-to-day need to source business. We live and breathe hotels to produce high-rated revenue from the most suitable target markets at an attractive cost of sale that allow our customers to truly thrive.”

On looking at how 2024 is expected to perform, Simmons commented: “We are seeing the domestic market remain strong, though strikes and weather will continue to have an impact on consumer booking decisions. For business travel, independent hotels are becoming more popular with agencies, especially aparthotels and pubs with rooms – two key accommodation sectors on the GDS. Furthermore, the GDS stands resilient and continues to grow especially with the increase in SME corporate clients.

Founded in 2004, HotelREZ Hotels & Resorts will soon be celebrating two decades in business with Mark Lewis at the helm.


Data from 01 January 2023 – 31 December 2023
* Data shown is the average performance across HotelREZ’s portfolio


About HotelREZ® Hotels & Resorts

HotelREZ Hotels & Resorts, founded in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur, is one of the world’s leading hotel representation companies, dedicated to connecting independent properties with bookers worldwide.

HotelREZ® is a SaaS enabled service company, providing distribution, web services, booking engines, revenue, sales consultancy and marketing services and support over 2,500 independent hotels, apartments and hotel groups in 100 countries, including private label GDS chain code solutions. Customers include StayCity ApartHotels, Dorint Hotels & Resorts, Queensway/Point A Group, Champneys, Exclusive Hotels, Hastings, The Zetter Group, View Hotels Australia, Versace Dubai, and Resident Hotels.

HotelREZ incorporates two hotel consortia: Best Loved Hotels®, a collection of unique global individual properties, with a dedicated GDS programme and website, aimed at high-end leisure travellers and agents, World Rainbow Hotels®, the world’s only GDS Enabled LGBTQ+ global hotel consortia, representing more than 1,200 hotels in over 230 destinations. HotelREZ also powers the Elegant Hotel Collection® – a full-service luxury soft brand serving a curated global network of unique and inspiring luxury hotels.


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