Posts By :

Veronica Katsoridou

What OTA commission rates are costing your hotel – and how to reduce them

What OTA commission rates are costing your hotel – and how to reduce them 842 510 HotelREZ

OTAs, short for Online Travel Agencies, make up an important distribution channel for most travel businesses as more than half of all travellers use an OTA to plan their upcoming trips. For millennials, the figures are even more drastic: a recent report found that over 80% of bookings were made online by under-30s, with OTAs…

read more

Digital marketing checklist for independent hotels

Digital marketing checklist for independent hotels 842 510 HotelREZ

Digital marketing – we’ve all heard of the term before in one context or another, and it often gets thrown around as a buzzword. The official definition is “digital marketing are all marketing efforts that use an electronic device or the internet.”  But that is a very broad definition, and it can be tricky for…

read more

Why the GDS system is still as important as ever for hotels

Why the GDS system is still as important as ever for hotels 842 510 HotelREZ

The Global Distribution System (GDS), is a computer reservation system that allows travel agents to book hotel and travel services on behalf of their customers. There are four distribution channels that make up the GDS, namely Amadeus, Galileo, Sabre and Worldspan. Despite generating billions of dollars in sales year on year, we’ve heard many hoteliers…

read more

Increase your hotel’s visibility through niche market opportunities

Increase your hotel’s visibility through niche market opportunities 842 510 HotelREZ

With an estimated 700,000 hotels and resorts worldwide, differentiating your establishment in the competitive hotel industry can be challenging. Knowing the core group of people that make up your ideal target audience, as well as how to reach them, is crucial. We’ve recently put together an e-book on marketing best practice tips for hoteliers. Don’t…

read more

4 tips for writing content for hotel websites

4 tips for writing content for hotel websites 842 510 HotelREZ

Any hotelier nowadays will tell you that the best bookings are those that come in through the hotel’s own website. Why? Because those bookings don’t incur expenses to third-party channels, meaning they have the highest DRR (direct revenue ratio). But in the competitive hospitality industry, driving traffic to your hotel website is no easy feat.…

read more

SEO tips for hotels: how to optimise images for SEO

SEO tips for hotels: how to optimise images for SEO 842 510 HotelREZ

There are currently an estimated 700,000 hotels and resorts, offering a total number of 15.5 million rooms, worldwide. That’s a lot of options for consumers to choose from. As the hospitality industry becomes more and more competitive, hotels need to find new ways to stand out.  One rather simple (but often overlooked) way is to…

read more

HotelREZ continues expansion and growth with strategic acquisition of Best Loved Hotels

HotelREZ continues expansion and growth with strategic acquisition of Best Loved Hotels 1024 650 HotelREZ

HotelREZ, one of the world’s leading hotel representation companies, today completed the acquisition of Best Loved Hotels from the Great British Hotel Company Ltd. for an undisclosed sum. This strategic move is a milestone in HotelREZ’s continued global expansion and move into the luxury soft brand sector. Best Loved Hotels is a long-established and internationally admired…

read more

The benefits of using a booking engine and how to set it up

The benefits of using a booking engine and how to set it up 1755 1063 HotelREZ

Most hoteliers operating in the competitive hospitality industry would agree that a hotel’s website should be the most profitable channel and bring in the most amount of bookings. Considerably cheaper to maintain than distribution across other channels (such as OTA booking sites), online reservations via your direct website will increase revenue per booking for your…

read more

How to choose the best GDS partner for your hotel

How to choose the best GDS partner for your hotel 842 510 HotelREZ

Global Distribution Systems (GDS) power the global travel industry by generating billions of dollars in sales every year. Online travel agents and travel agencies use a GDS to search for the best available travel and accommodation rates for their clients. In fact, more than 600,000 travel agents use a GDS every day to book flights,…

read more

How to boost corporate hotel bookings

How to boost corporate hotel bookings 842 510 HotelREZ

As a hotelier, you’ll be well aware that corporate RFP bids, particularly solicited ones, are a goldmine. Corporate guests are more likely to use other hotel services, such as restaurants, and thus increase incremental spending per room. In fact, business travel spending is expected to reach $1.7 trillion by 2022.  A solicited RFP bid is…

read more