Consumer Trends

Tourist with mobile

The Importance of Reaching Social Travellers
The Importance of Reaching Social Travellers 690 360 HotelREZ

The results from the latest TripBarometer report focusing on Social Travellers indicate hotel businesses need to start properly leveraging this new social wave.

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Google Think Insights Customer Journey to Online Purchase

The breakdown on the Customer Journey to Online Purchase
The breakdown on the Customer Journey to Online Purchase 451 195 HotelREZ
With customer buying behaviour continuously evolving, and the increasing power of social media, mobile and other web-based exchanges, online travel brands are forced to constantly adjust and refine their marketing strategies.  Recently Google Think Insights created an interesting tool meant to shed some light on how the different marketing channels affect today’s online customer along [...]read more
Welcoming Chinese Travellers

Welcoming Chinese Travellers: a cheat sheet for Hotels
Welcoming Chinese Travellers: a cheat sheet for Hotels 690 360 HotelREZ
An estimate of 97 million Chinese citizens travelled abroad in 2013, according to data from the China National Tourism Administration (CNTA), 14 million more than the previous year. The market of outbound Chinese Travellers is already massive and growing. So how should hospitality businesses capitalise on this growing market? HotelREZ has put together a quick [...]read more

What does the Future of MICE in Hospitality hold?
What does the Future of MICE in Hospitality hold? 690 360 HotelREZ
Last month saw the release of “The Future of Meetings in Hospitality”, an industry trends report, by travel intelligence company Skift, intended to deep dive into how hospitality companies are remaking the modern meetings and conference events. A Millennial Revolution? According to Skift, hugely popular events such as the annual TED Conference, or South by Southwest [...]read more
Deck Chairs

The Break Down on Visit England’s Domestic Leisure Tourism Trends
The Break Down on Visit England’s Domestic Leisure Tourism Trends 900 400 HotelREZ
Rarlier this month we saw the release of Visit England’s domestic leisure tourism trends for the next decade. The report, commissioned to Trajectory Global, a leading insight and futures consultancy, aimed to help identify the key trends that will influence leisure domestic tourism over the coming years. Read on to get HotelREZ’s break-down of their [...]read more
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