Digital marketing – we’ve all heard of the term before in one context or another, and it often gets thrown around as a buzzword. The official definition is “digital marketing are all marketing efforts that use an electronic device or the internet.”
But that is a very broad definition, and […]
As global mobile usage continues to grow, the hospitality industry is seeing an increasing number of hotel bookings coming from smartphones. Mobile bookings grew by 1700% in just four years, and people are now five times more likely to leave a website if it isn’t mobile-friendly. According to recent […]
As a hotelier, your personal hotel website is your most profitable channel and should be seeing the highest number of hotel bookings. However, a recent Sabre and Phocuswright report found that online travel agencies (OTAs) are the preferred channels when it comes to booking hotel rooms. So how can […]
Having high quality images of your hotel online is crucial to driving more hotel bookings. Sounds pretty straight forward, right? But with the busy day-to-day schedule of hoteliers, it’s often a task that gets pushed to the bottom of their to-do lists.
However, this shouldn’t be the case. In […]
Last year, the total number of active social
media users in the UK alone reached a staggering 44 million people. That’s 66% of
the total population using social media. In today’s constantly evolving digital
era, hoteliers should take advantage of this medium to raise brand awareness
for their hotels, engage with customers and […]
Rather […]
Storytelling, as a business strategy, has always existed in hospitality, but it hasn’t been until recently that technology and the available marketing tools have allowed businesses to effectively publish and amplify these stories online. Accordingly, many hotel marketing experts seem to suggest that, in 2015, visual storytelling, along with […]
HotelREZ Hotels & Resorts, a leading global hotel representation company, has today launched a guide for independent hoteliers explaining how they can leverage their unique hotel qualities to target the next generation of millennial travellers.
A lot has been said about millennial of late. Some well known facts state millennial […]
Part of a larger content marketing campaign initiated earlier this year, which included the launch of the company’s new online booking website, the HotelREZ Hotels & […]
Last month saw the release of “The Future of Meetings in Hospitality”, an industry trends report, by travel intelligence company Skift, intended to deep dive into how hospitality companies are remaking the modern meetings and conference events.
A Millennial Revolution?
According to Skift, hugely popular events such as the annual TED Conference, […]
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