Social Media

Global travel trends 2020: the drivers of change in the hospitality industry

December 10th, 2019|

It’s almost 2020, and as we prepare to enter not just a new year but a new decade as well, it’s important to take a step back and analyse how current world affairs will affect the travel industry going forward. This year has seen many global changes: from an […]

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Digital marketing checklist for independent hotels

November 6th, 2019|

Digital marketing – we’ve all heard of the term before in one context or another, and it often gets thrown around as a buzzword. The official definition is “digital marketing are all marketing efforts that use an electronic device or the internet.” 

But that is a very broad definition, and […]

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How to ensure your hotel website is mobile-friendly

August 12th, 2019|

As global mobile usage continues to grow, the hospitality industry is seeing an increasing number of hotel bookings coming from smartphones. Mobile bookings grew by 1700% in just four years, and people are now five times more likely to leave a website if it isn’t mobile-friendly. According to recent […]

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3 tips to get more visitors to your hotel website

July 30th, 2019|

As a hotelier, your personal hotel website is your most profitable channel and should be seeing the highest number of hotel bookings. However, a recent Sabre and Phocuswright report found that online travel agencies (OTAs) are the preferred channels when it comes to booking hotel rooms. So how can […]

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The importance of image quality for hotels

May 8th, 2019|

Having high quality images of your hotel online is crucial to driving more hotel bookings. Sounds pretty straight forward, right? But with the busy day-to-day schedule of hoteliers, it’s often a task that gets pushed to the bottom of their to-do lists.

However, this shouldn’t be the case. In […]

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Three Ways to Promote Your Hotel on Social Media

April 10th, 2019|

Last year, the total number of active social
media users in the UK alone reached a staggering 44 million people. That’s 66% of
the total population using social media. In today’s constantly evolving digital
era, hoteliers should take advantage of this medium to raise brand awareness
for their hotels, engage with customers and […]

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Facebook targets the travel industry

March 30th, 2017|

It was probably only a matter of time. Facebook has made its most decisive foray into the travel industry with the launch of its ‘City Guides’ feature on its mobile app, enabling its users to contact and make reservations in a number of hotels and restaurants in a given city.

Rather […]

A Hacker’s Guide to Hotel Marketing

March 22nd, 2016|

Essential tips and tools to turn a busy hotel manager into an online marketing superstar in no-time.

Twitter: Best Practices for Hotels [e-guide]

August 10th, 2015|

In the past year alone, 70% of followers are believed to have taken some action after seeing travel content on Twitter. Furthermore, an impressive 60M tweets are said to have mentioned hotels, while only a mere 21M tweets mentioned holidays. If that doesn’t make you think twice about having your […]

What Travel Writers Look for in a Hotel

July 2nd, 2015|

One sure-fire way of getting your hotel in front of thousands of potential guests’ noses, is to have it featured in the press. Even though today we are living in a world of social media and peer to peer reviews; travel magazines, travel guides, newspaper supplements and even travel […]

Why Hotel Guests Love Storytelling (And You Should, Too!)

February 23rd, 2015|

Storytelling, as a business strategy, has always existed in hospitality, but it hasn’t been until recently that technology and the available marketing tools have allowed businesses to effectively publish and amplify these stories online. Accordingly, many hotel marketing experts seem to suggest that, in 2015, visual storytelling, along with […]

How To Market To Millennial Travellers [e-guide]

December 3rd, 2014|

HotelREZ Hotels & Resorts, a leading global hotel representation company, has today launched a guide for independent hoteliers explaining how they can leverage their unique hotel qualities to target the next generation of millennial travellers.

A lot has been said about millennial of late. Some well known facts state millennial […]

Aubrey Park: Re-branding as a truly independent hotel

October 20th, 2014|

Aubrey Park, a HotelREZ Hotels & Resorts member hotel in Hertfordshire, is re-branding this Monday. With a refreshed logo, new website and online booking engine, the 4 star property is positioning itself as a truly independent hotel. We talked to David Timmis, Managing Director at Aubrey Park, to find […]

HotelREZ launches new consumer Travel Blog

September 17th, 2014|

On the occasion of its 10th anniversary, HotelREZ Hotels & Resorts announces the launch of its new consumer travel blog, aimed at inspiring travellers worldwide.

Part of a larger content marketing campaign initiated earlier this year, which included the launch of the company’s new online booking website, the HotelREZ Hotels & […]

Catering for Female Business Travellers

August 11th, 2014|

Earlier this summer, travel intelligence company Skift and digital marketing software company Buuteeq published a new trends report on the rise of female business travellers. HotelREZ Hotels & Resorts breaks down the essentials and explains why hoteliers and travel marketers should start paying serious attention to this emerging segment.

10 Online Marketing Tips to Showcase your Hotel

August 5th, 2014|

With the rise of the internet, social media and now mobile, it hardly comes as a surprise that the travel and tourism space is getting increasingly more competitive. Therefore it is of vital importance that independent hotels know how to successfully establish and maintain a competitive advantage on their online marketing efforts.

The Importance of Reaching Social Travellers

July 14th, 2014|

The results from the latest TripBarometer report focusing on Social Travellers indicate hotel businesses need to start properly leveraging this new social wave.

The breakdown on the Customer Journey to Online Purchase

June 9th, 2014|

With customer buying behaviour continuously evolving, and the increasing power of social media, mobile and other web-based exchanges, online travel brands are forced to constantly adjust and refine their marketing strategies.  Recently Google Think Insights created an interesting tool meant to shed some light on how the different marketing […]

Welcoming Chinese Travellers: a cheat sheet for Hotels

June 3rd, 2014|

An estimate of 97 million Chinese citizens travelled abroad in 2013, according to data from the China National Tourism Administration (CNTA), 14 million more than the previous year. The market of outbound Chinese Travellers is already massive and growing. So how should hospitality businesses capitalise on this growing market? […]

The Marketing power of Pinterest and how Hotels can harness it [e-Guide]

May 23rd, 2014|

Pinterest is an image-led social media platform, where users connect to each other, as well as their favourite brands, by displaying and swapping images they identify with. Much like the concept of the old pin board, users can create topical boards, and “pin” image content to each board. HotelREZ brings you a Free Guide on getting started on Pinterest for Small and Independent Hotels.