Social Media

Facebook targets the travel industry

March 30th, 2017|

It was probably only a matter of time. Facebook has made its most decisive foray into the travel industry with the launch of its ‘City Guides’ feature on its mobile app, enabling its users to contact and make reservations in a number of hotels and restaurants in a given city.

Rather […]

A Hacker’s Guide to Hotel Marketing

March 22nd, 2016|

Essential tips and tools to turn a busy hotel manager into an online marketing superstar in no-time.

Twitter: Best Practices for Hotels [e-guide]

August 10th, 2015|

In the past year alone, 70% of followers are believed to have taken some action after seeing travel content on Twitter. Furthermore, an impressive 60M tweets are said to have mentioned hotels, while only a mere 21M tweets mentioned holidays. If that doesn’t make you think twice about having your […]

What Travel Writers Look for in a Hotel

July 2nd, 2015|

One sure-fire way of getting your hotel in front of thousands of potential guests’ noses, is to have it featured in the press. Even though today we are living in a world of social media and peer to peer reviews; travel magazines, travel guides, newspaper supplements and even travel […]

Why Hotel Guests Love Storytelling (And You Should, Too!)

February 23rd, 2015|

Storytelling, as a business strategy, has always existed in hospitality, but it hasn’t been until recently that technology and the available marketing tools have allowed businesses to effectively publish and amplify these stories online. Accordingly, many hotel marketing experts seem to suggest that, in 2015, visual storytelling, along with […]

How To Market To Millennial Travellers [e-guide]

December 3rd, 2014|

HotelREZ Hotels & Resorts, a leading global hotel representation company, has today launched a guide for independent hoteliers explaining how they can leverage their unique hotel qualities to target the next generation of millennial travellers.

A lot has been said about millennial of late. Some well known facts state millennial […]

Aubrey Park: Re-branding as a truly independent hotel

October 20th, 2014|

Aubrey Park, a HotelREZ Hotels & Resorts member hotel in Hertfordshire, is re-branding this Monday. With a refreshed logo, new website and online booking engine, the 4 star property is positioning itself as a truly independent hotel. We talked to David Timmis, Managing Director at Aubrey Park, to find […]

HotelREZ launches new consumer Travel Blog

September 17th, 2014|

On the occasion of its 10th anniversary, HotelREZ Hotels & Resorts announces the launch of its new consumer travel blog, aimed at inspiring travellers worldwide.

Part of a larger content marketing campaign initiated earlier this year, which included the launch of the company’s new online booking website, the HotelREZ Hotels & […]

Catering for Female Business Travellers

August 11th, 2014|

Earlier this summer, travel intelligence company Skift and digital marketing software company Buuteeq published a new trends report on the rise of female business travellers. HotelREZ Hotels & Resorts breaks down the essentials and explains why hoteliers and travel marketers should start paying serious attention to this emerging segment.

10 Online Marketing Tips to Showcase your Hotel

August 5th, 2014|

With the rise of the internet, social media and now mobile, it hardly comes as a surprise that the travel and tourism space is getting increasingly more competitive. Therefore it is of vital importance that independent hotels know how to successfully establish and maintain a competitive advantage on their online marketing efforts.

The Importance of Reaching Social Travellers

July 14th, 2014|

The results from the latest TripBarometer report focusing on Social Travellers indicate hotel businesses need to start properly leveraging this new social wave.

The breakdown on the Customer Journey to Online Purchase

June 9th, 2014|

With customer buying behaviour continuously evolving, and the increasing power of social media, mobile and other web-based exchanges, online travel brands are forced to constantly adjust and refine their marketing strategies.  Recently Google Think Insights created an interesting tool meant to shed some light on how the different marketing […]

Welcoming Chinese Travellers: a cheat sheet for Hotels

June 3rd, 2014|

An estimate of 97 million Chinese citizens travelled abroad in 2013, according to data from the China National Tourism Administration (CNTA), 14 million more than the previous year. The market of outbound Chinese Travellers is already massive and growing. So how should hospitality businesses capitalise on this growing market? […]

The Marketing power of Pinterest and how Hotels can harness it [e-Guide]

May 23rd, 2014|

Pinterest is an image-led social media platform, where users connect to each other, as well as their favourite brands, by displaying and swapping images they identify with. Much like the concept of the old pin board, users can create topical boards, and “pin” image content to each board. HotelREZ brings you a Free Guide on getting started on Pinterest for Small and Independent Hotels.

What does the Future of MICE in Hospitality hold?

May 6th, 2014|

Last month saw the release of “The Future of Meetings in Hospitality”, an industry trends report, by travel intelligence company Skift, intended to deep dive into how hospitality companies are remaking the modern meetings and conference events.
A Millennial Revolution?
According to Skift, hugely popular events such as the annual TED Conference, […]

The Break Down on Visit England’s Domestic Leisure Tourism Trends

December 12th, 2013|

Earlier this month we saw the release of Visit England’s domestic leisure tourism trends for the next decade. The report, commissioned to Trajectory Global, a leading insight and futures consultancy, aimed to help identify the key trends that will influence leisure domestic tourism over the coming years. Read on to […]

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News: HotelREZ gets social and uncovers quirky seasonal traditions

December 11th, 2013|

‘Tis the Season to Go Social, is HotelREZ’s motto this Christmas. In a creative campaign bid, the hotel representation company headquartered in the UK, asked its hotel members around the globe to share images and stories around their local Christmas celebrations. From a photo-shoot with Santa Claus, “staying over” […]

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News: HotelREZ introduces REZanalyst and ReviewAnalyst

March 1st, 2013|

HotelREZ, one of the world’s largest yet tailored representation companies, is delighted to introduce REZanalyst and ReviewAnalyst as the newest tools to enhance and protect hotels’ online reputations. HotelREZ members must retain a competitive edge and these tools are yet again great innovative technological solutions to do just that.

In […]

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News: Rudding Park voted best Hotel in the UK for second year

January 31st, 2011|

Harrogate's Rudding Park hotel, represented by HotelREZ, has been crowned 'Number One Hotel in the UK' for the second year running, triumphing over some of the UK's finest hotels in the TripAdvisor Travellers' Choice Awards 2011.
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