Social Media

Global travel trends 2020: the drivers of change in the hospitality industry
Global travel trends 2020: the drivers of change in the hospitality industry 2560 1707 HotelREZ

It’s almost 2020, and as we prepare to enter not just a new year but a new decade as well, it’s important to take a step back and analyse how current world affairs will affect the travel industry going forward. This year has seen many global changes: from an increase in environmental activism and extreme…

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Digital marketing checklist for independent hotels
Digital marketing checklist for independent hotels 842 510 HotelREZ

Digital marketing – we’ve all heard of the term before in one context or another, and it often gets thrown around as a buzzword. The official definition is “digital marketing are all marketing efforts that use an electronic device or the internet.”  But that is a very broad definition, and it can be tricky for…

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How to ensure your hotel website is mobile-friendly
How to ensure your hotel website is mobile-friendly 842 510 HotelREZ

As global mobile usage continues to grow, the hospitality industry is seeing an increasing number of hotel bookings coming from smartphones. Mobile bookings grew by 1700% in just four years, and people are now five times more likely to leave a website if it isn’t mobile-friendly. According to recent statistics, OTAs are dominating mobile bookings:…

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3 tips to get more visitors to your hotel website
3 tips to get more visitors to your hotel website 842 510 HotelREZ

As a hotelier, your personal hotel website is your most profitable channel and should be seeing the highest number of hotel bookings. However, a recent Sabre and Phocuswright report found that online travel agencies (OTAs) are the preferred channels when it comes to booking hotel rooms. So how can you drive more direct hotel bookings…

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the importance of image quality for hotels - hotel rez

The importance of image quality for hotels
The importance of image quality for hotels 1754 1062 HotelREZ
Having high quality images of your hotel online is crucial to driving more hotel bookings. Sounds pretty straight forward, right? But with the busy day-to-day schedule of hoteliers, it’s often a task that gets pushed to the bottom of their to-do lists. However, this shouldn’t be the case. In 2014, research conducted by MIT’s Brain [...]read more
Promote your hotel on social media - infographic

Three Ways to Promote Your Hotel on Social Media
Three Ways to Promote Your Hotel on Social Media 1293 782 HotelREZ
Last year, the total number of active social media users in the UK alone reached a staggering 44 million people. That’s 66% of the total population using social media. In today’s constantly evolving digital era, hoteliers should take advantage of this medium to raise brand awareness for their hotels, engage with customers and generate booking [...]read more
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Facebook targets the travel industry
Facebook targets the travel industry 690 360 HotelREZ
It was probably only a matter of time. Facebook has made its most decisive foray into the travel industry with the launch of its ‘City Guides’ feature on its mobile app, enabling its users to contact and make reservations in a number of hotels and restaurants in a given city. Rather than doing anything particularly revolutionary, [...]read more
HotelREZ A Hacker's Guide to Hotel Marketing

A Hacker’s Guide to Hotel Marketing
A Hacker’s Guide to Hotel Marketing 690 360 HotelREZ

Essential tips and tools to turn a busy hotel manager into an online marketing superstar in no-time.

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Twitter: Best Practices for Hotels

Twitter: Best Practices for Hotels [e-guide]
Twitter: Best Practices for Hotels [e-guide] 690 360 HotelREZ
In the past year alone, 70% of followers are believed to have taken some action after seeing travel content on Twitter. Furthermore, an impressive 60M tweets are said to have mentioned hotels, while only a mere 21M tweets mentioned holidays. If that doesn’t make you think twice about having your own hotel’s account on twitter, then [...]read more
What Travel Writers look for in a Hotel

What Travel Writers Look for in a Hotel
What Travel Writers Look for in a Hotel 690 360 HotelREZ
[dropcap]O[/dropcap]ne sure-fire way of getting your hotel in front of thousands of potential guests’ noses, is to have it featured in the press. Even though today we are living in a world of social media and peer to peer reviews; travel magazines, travel guides, newspaper supplements and even travel blogs still go a long way [...]read more
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