Digital marketing checklist for independent hotels
Digital marketing – we’ve all heard of the term before in one context or another, and it often gets thrown around as a buzzword. The official definition is “digital marketing…
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Why the GDS system is still as important as ever for hotels
The Global Distribution System (GDS), is a computer reservation system that allows travel agents to book hotel and travel services on behalf of their customers. There are four distribution channels…
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Increase your hotel’s visibility through niche market opportunities
With an estimated 700,000 hotels and resorts worldwide, differentiating your establishment in the competitive hotel industry can be challenging. Knowing the core group of people that make up your ideal…
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4 tips for writing content for hotel websites
Any hotelier nowadays will tell you that the best bookings are those that come in through the hotel’s own website. Why? Because those bookings don’t incur expenses to third-party channels,…
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SEO tips for hotels: how to optimise images for SEO
There are currently an estimated 700,000 hotels and resorts, offering a total number of 15.5 million rooms, worldwide. That’s a lot of options for consumers to choose from. As the…
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HotelREZ continues expansion and growth with strategic acquisition of Best Loved Hotels
HotelREZ, one of the world’s leading hotel representation companies, today completed the acquisition of Best Loved Hotels from the Great British Hotel Company Ltd. for an undisclosed sum. This strategic move…
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The benefits of using a booking engine and how to set it up
Most hoteliers operating in the competitive hospitality industry would agree that a hotel’s website should be the most profitable channel and bring in the most amount of bookings. Considerably cheaper…
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How to choose the best GDS partner for your hotel
Global Distribution Systems (GDS) power the global travel industry by generating billions of dollars in sales every year. Online travel agents and travel agencies use a GDS to search for…
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How to boost corporate hotel bookings
As a hotelier, you’ll be well aware that corporate RFP bids, particularly solicited ones, are a goldmine. Corporate guests are more likely to use other hotel services, such as restaurants,…
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How to ensure your hotel website is mobile-friendly
As global mobile usage continues to grow, the hospitality industry is seeing an increasing number of hotel bookings coming from smartphones. Mobile bookings grew by 1700% in just four years,…
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