HotelREZ partners with PrivateDeal, the smart negotiation tool for your website

HotelREZ partners with PrivateDeal, the smart negotiation tool for your website 890 340 HotelREZ

HotelREZ Hotels & Resorts continues to expand its technology portfolio with the addition of PrivateDeal, an award-winning smart negotiation solution designed to drive additional direct bookings. PrivateDeal’s expertise in delivering a personalized, customer-first booking experience will enable HotelREZ’s Hotel network to increase the share of direct acquisition in their distribution mix. The integration of PrivateDeal’s solution will be twofold, both on hotels’ websites and on HotelREZ global consumer platform.

“We have a history of always providing our hotel customers with the most efficient technology solutions available on the market. To achieve this, we are constantly on the lookout for new and innovative approaches likely to help them succeed.” stated Mark Lewis, CEO, and founder of HotelREZ. “We believe that PrivateDeal will be a key innovative addition for our hotels, which will allow them to differentiate their offer within an increasingly competitive market.”

In an industry completely reshaped by the COVID-19 pandemic, technological innovation in the direct booking space remains one of the best ways for hotels to bounce back. Indeed, ever since the trust in OTAs has been damaged because of COVID-related cancellations, hotels have needed a strong direct acquisition strategy to compensate. By choosing PrivateDeal’s solution, HotelREZ demonstrates that it remains closer than ever to the concerns of its hotel customers.

“We are proud to partner up with such an experienced and well-renowned institution as HotelREZ.” Said Isabelle Mauguin, Cofounder of PrivateDeal. We trust that our guest-first technology approach will support their hotel network in building successful and durable direct booking strategies.”