Portfolio Marketing

Join a Portfolio of Unique Independent Hotels

The HotelREZ Hotels & Resorts portfolio includes over 1,000 unique and independent hotels located worldwide. We extensively promote our hotel members to relevant booker audiences through a range of portfolio marketing activities including: email marketing, banner advertising, face to face visits, PR, social media platforms and point of sale campaigns.

We also promote member hotels through other tactical rate campaigns, that are relevant to a hotel’s location, amenities or type.

Tactical Rate Campaigns

Tactical rate campaigns include seasonal sales, destination specific special offers and lifestyle programmes. We also have put in place incentives and special offers through third-party marketing partners including Superdrug, Virgin, Avon and Peugeot. Some marketing campaigns are bookable exclusively via our own voice channels; others can also be bookable on the GDS and internet channels.

Our core rate campaigns are open for all hotel members to participate in, and include seasonal sale rates and an advance purchase rate.
Participation in niche campaigns is subject to pre-approval (according to a set of specific criteria) and includes spa, golf, airport, boutique, business, budget and gourmet collections.

HotelREZ Proprietary Websites

Our website for consumers and travel agents www.hotelrez.co.uk promotes all hotels in the HotelREZ portfolio. Seasonal campaigns and offers are run on the website and promoted via email to travel agent, press and consumer databases as well as through social media channels. HotelREZ also works with affiliates and meta search sites to list the HotelREZ portfolio and encourage direct bookings.

HotelREZ also operates the World Rainbow Hotels programme which brings together a community of gay and lesbian welcoming hotels. All qualifying HotelREZ member hotels are featured on the World Rainbow Hotels website, giving access to the lucrative LGBT community of bookers.

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HotelREZ News

Corus Hotels and Laura Ashley Hotels has selected HotelREZ

November 2020
One of the UK’s oldest and most prestigious independent groups; Corus Hotels and Laura Ashley Hotels has selected HotelREZ as its global sales, distribution and representation partner.
Targeting growth from leisure and business travellers […]