• Hotel Portfolio Marketing

Join a Portfolio of Unique Independent Hotels

The HotelREZ Hotels & Resorts portfolio includes over 1,000 unique and independent hotels located worldwide. We extensively promote our hotel members to relevant booker audiences through a range of portfolio marketing activities including: email marketing, banner advertising, face to face visits, PR, social media platforms and point of sale campaigns.

We also promote member hotels through other tactical rate campaigns, that are relevant to a hotel’s location, amenities or type.

Tactical Rate Campaigns

Tactical rate campaigns include seasonal sales, destination specific special offers and lifestyle programmes. We also have put in place incentives and special offers through third-party marketing partners including Superdrug, Virgin, Avon and Peugeot. Some marketing campaigns are bookable exclusively via our own voice channels; others can also be bookable on the GDS and internet channels.
  • Our core rate campaigns are open for all hotel members to participate in, and include seasonal sale rates and an advance purchase rate.
  • Participation in niche campaigns is subject to pre-approval (according to a set of specific criteria) and includes spa, golf, airport, boutique, business, budget and gourmet collections.

HotelREZ Proprietary Websites 

Our website for consumers and travel agents www.hotelrez.co.uk promotes all hotels in the HotelREZ portfolio. Seasonal campaigns and offers are run on the website and promoted via email to  travel agent, press and consumer databases as well as through social media channels. HotelREZ also works with affiliates and meta search sites to list the HotelREZ portfolio and encourage direct bookings.

HotelREZ also operates the World Rainbow Hotels programme which brings together a community of gay and lesbian welcoming hotels. All qualifying HotelREZ member hotels are featured on the World Rainbow Hotels website, giving access to the lucrative LGBT community of bookers.

Get Social With HotelREZ

 

HotelREZ News

  • Dorint Opens Resort in Usedom

Dorint Opens Resort in Usedom

Pure relaxation on the popular holiday island in the Baltic Sea
Unspoiled dune landscape, the sound of the sea and Europe’s longest beach promenade: The Dorint GmbH introduces a whole special newcomer, The Dorint Resort […]

  • Champneys Group acquires Mottram Hall in Cheshire

Champneys Group acquires Mottram Hall in Cheshire

The UK’s leading spa resort group Champneys announce its purchase of Mottram Hall in Cheshire.  The addition of the 18th-century Grade II-listed Hotel and Spa is the latest addition to the Champneys Group’s expanding […]

  • Refurbishment at Dorint Hotel Dortmund

Refurbishment at Dorint Hotel Dortmund

The public areas and guestrooms of the Dorint Hotel An den Westfalenhallen have recently completed renovation. Michael Demmerle managed the complete refurbishment operations, since his appointment as Hotel Director in April 2018.

Built in 1995, […]

Other Targeted Sales & Marketing Activities