Portfolio Marketing

Join a Portfolio of Unique Independent Hotels

The HotelREZ Hotels & Resorts portfolio includes over 1,000 unique and independent hotels located worldwide. We extensively promote our hotel members to relevant booker audiences through a range of portfolio marketing activities including: email marketing, banner advertising, face to face visits, PR, social media platforms and point of sale campaigns.

We also promote member hotels through other tactical rate campaigns, that are relevant to a hotel’s location, amenities or type.

Tactical Rate Campaigns

Tactical rate campaigns include seasonal sales, destination specific special offers and lifestyle programmes. We also have put in place incentives and special offers through third-party marketing partners including Superdrug, Virgin, Avon and Peugeot. Some marketing campaigns are bookable exclusively via our own voice channels; others can also be bookable on the GDS and internet channels.

Our core rate campaigns are open for all hotel members to participate in, and include seasonal sale rates and an advance purchase rate.
Participation in niche campaigns is subject to pre-approval (according to a set of specific criteria) and includes spa, golf, airport, boutique, business, budget and gourmet collections.

HotelREZ Proprietary Websites

Our website for consumers and travel agents www.hotelrez.co.uk promotes all hotels in the HotelREZ portfolio. Seasonal campaigns and offers are run on the website and promoted via email to travel agent, press and consumer databases as well as through social media channels. HotelREZ also works with affiliates and meta search sites to list the HotelREZ portfolio and encourage direct bookings.

HotelREZ also operates the World Rainbow Hotels programme which brings together a community of gay and lesbian welcoming hotels. All qualifying HotelREZ member hotels are featured on the World Rainbow Hotels website, giving access to the lucrative LGBT community of bookers.

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HotelREZ News

The brand-new New Road Hotel opens in Whitechapel

New Road Hotel, an exciting new property based in Whitechapel, East London, has finally opened its doors this week. The hotel, a former textile factory, has been extensively refurbished, inspired by the increasing popularity of […]

Leonardo Worldwide Continues to Provide HotelREZ Hotels & Resorts with Digital Content Management Technology

This week, Leonardo Worldwide Corporation announced its renewed agreement with HotelREZ Hotels & Resorts (HotelREZ), which provides distribution, revenue, sales and marketing services and consultancy to independent hotels and small hotel groups in over 40 […]

HotelREZ Hotels & Resorts growth powered by Sabre distribution and retailing solutions

One year into its relationship with Sabre Hospitality Solutions, HotelREZ Hotels & Resorts is seeing the benefits of connecting with Sabre’s industry-leading distribution solutions, allowing them to grow their portfolio and better serve customers.

Sabre and […]

Wilde Aparthotels by Staycity to open in London

As of 12 March 2018, Dublin-based Staycity Aparthotels has finally opened its brand-new premium property, Wilde Aparthotels London.
Wilde Aparthotels London is a 106-room property in an enviable position on the Strand, close to many […]

Hotel Portfolio Marketing