• Hotel Portfolio Marketing

Join a Portfolio of Unique Independent Hotels

The HotelREZ Hotels & Resorts portfolio includes over 1,000 unique and independent hotels located worldwide. We extensively promote our hotel members to relevant booker audiences through a range of portfolio marketing activities including: email marketing, banner advertising, face to face visits, PR, social media platforms and point of sale campaigns.

We also promote member hotels through other tactical rate campaigns, that are relevant to a hotel’s location, amenities or type.

Tactical Rate Campaigns

Tactical rate campaigns include seasonal sales, destination specific special offers and lifestyle programmes. We also have put in place incentives and special offers through third-party marketing partners including Superdrug, Virgin, Avon and Peugeot. Some marketing campaigns are bookable exclusively via our own voice channels; others can also be bookable on the GDS and internet channels.
  • Our core rate campaigns are open for all hotel members to participate in, and include seasonal sale rates and an advance purchase rate.
  • Participation in niche campaigns is subject to pre-approval (according to a set of specific criteria) and includes spa, golf, airport, boutique, business, budget and gourmet collections.

HotelREZ Proprietary Websites 

Our website for consumers and travel agents www.hotelrez.co.uk promotes all hotels in the HotelREZ portfolio. Seasonal campaigns and offers are run on the website and promoted via email to  travel agent, press and consumer databases as well as through social media channels. HotelREZ also works with affiliates and meta search sites to list the HotelREZ portfolio and encourage direct bookings.

HotelREZ also operates the World Rainbow Hotels programme which brings together a community of gay and lesbian welcoming hotels. All qualifying HotelREZ member hotels are featured on the World Rainbow Hotels website, giving access to the lucrative LGBT community of bookers.

Get Social With HotelREZ

 

HotelREZ News

  • Brand new The East London Hotel joins HotelREZ

Brand new The East London Hotel joins HotelREZ

Following a £38 million investment by Definition Capital, the East London Hotel is now represented under the HO chain code on the GDS.

Situated just opposite the Victoria & Albert Childhood Museum in Bethnal Green, […]

  • Belfast’s Grand Central Hotel joins HotelREZ

Belfast’s Grand Central Hotel joins HotelREZ

The historical Grand Central Hotel, opened July 2018, is the largest and most expensively constructed hotel project in Northern Ireland. Part of the Hastings Hotels group the iconic Belfast property is now represented under […]

  • PREMIER SUITES joins HotelREZ

PREMIER SUITES joins HotelREZ

PREMIER SUITES, an international brand of serviced apartments managed by the PREM Group, has joined the HotelREZ Hotels & Resorts UK portfolio. The 10 UK based properties will be represented on the GDS under […]

  • The brand-new New Road Hotel opens in Whitechapel

The brand-new New Road Hotel opens in Whitechapel

New Road Hotel, an exciting new property based in Whitechapel, East London, has finally opened its doors this week. The hotel, a former textile factory, has been extensively refurbished, inspired by the increasing popularity of […]

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