• Hotel Representation -Hotel Industry Events

Build Personal Relationships Within the Industry

HotelREZ Hotels & Resorts run an annual series of supplier event road shows and participate in a range of hotel industry exhibitions and events, in order to promote the HotelREZ portfolio and raise brand awareness of the HO chain code.

We encourage hotel participation at all types of events, as this is a great way for us to present individual hotel property details and facilities directly to key agency, MICE and corporate bookers.

Supplier Events

Participate in supplier events to help build personal relationships with agency bookers. Our road shows will take you into key corporations, business and leisure agencies as well as many of the largest MICE planners in the industry.

Events range from one day to one week of appointments, located in key cities, and can include a mixture of 1 to 1 meetings, presentations and office walk rounds. Access to these agencies is often limited to hotel representation companies, like HotelREZ, who have set up preferred partnerships. We encourage hotels to take brochures or promotional gifts to leave behind, thus reminding the agents of your hotel.

HotelREZ have been fantastic in helping us get in the door to some of the UK’s biggest agencies. As a small independent property, we have always found it difficult to get appointments and have the opportunity to present to sales teams. However, being a close partner with HotelREZ has massively helped us get in front of the agents and present directly to the key people.”
Richard Williams, National Agency Manager, The Vale Hotel
HotelREZ preferred independent hotel supplier sales activities, are a great way to build those relationship with the people behind the screen, booking hotels for their key corporate clients. To be able to go in to the offices and speak about the values of your property, not only updates their knowledge but helps to drive sales in to the venues we are promoting. Without these key dates in the diary, organised by HotelREZ we would find it very difficult to see our market share grow by just telesales alone. Thank you Emma Stevenson for your help with these appointments, looking forward to new tour dates being planned.
Liz Wood, Founder, Liz Wood Associates

Hotel Industry Events and Exhibitions

HotelREZ participate in many of the world’s leading hotel industry events and exhibitions. Our members are encouraged to participate alongside us. Many of these shows generate significant incremental revenue, but for independent hotels or small chains it can be cost-prohibitive to participate directly.

Our stand share programme works very successfully to reduce individual hotels’ cost of participation, and increase the number of events that our members are able to attend.

Some of the events we have attended include:

Other Targeted Sales & Marketing Activities