Independent, non-branded properties often have to compete against well-known hotel chains or brands with extensive sales resources and revenue capabilities. This can be frustrating and might seem like it’s impossible for an independent hotel’s reservations to increase significantly. This couldn’t be further from the truth though. Guests often look for a property that has character…
read moreWork travel is growing at a rapid speed, with business travel spend expected to reach $1.7 trillion by 2022. Currently, up to 30% of business travellers (also often known as ‘road warriors’) travel at least once per month. What’s more, according to a recent survey, 75% of respondents said they had extended business trips for…
read moreOTAs, short for Online Travel Agencies, make up an important distribution channel for most travel businesses as more than half of all travellers use an OTA to plan their upcoming trips. For millennials, the figures are even more drastic: a recent report found that over 80% of bookings were made online by under-30s, with OTAs…
read moreRevPAR, also known as revenue per available room, is a key performance metric in the hospitality industry to gauge a hotel’s financial and business performance. Calculated by dividing a hotel’s total room revenue by the number of available rooms, RevPAR is a measurement of both average daily room revenue and occupancy rate. Put simply, RevPAR…
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