Currently, 96% of people travelling for leisure purposes start their travel planning with an online search. Over the past years, showing up high up in those searches has become a priority, and Google is a popular distribution channel for hotels. As a result, both hotels and OTAs have been bidding money to show up for…
read moreMore than 51% of travellers are currently using online travel agencies (OTAs), such as Expedia, Booking.com and Hotels.com, to book trips. This makes OTAs a popular distribution channel for hotels. Before OTAs, hotels would sell to wholesalers, who in turn would sell the rooms to tour operators. These tour operators would then sell them on…
read moreWith an estimated 700,000 hotels and resorts worldwide, differentiating your establishment in the competitive hotel industry can be challenging. Knowing the core group of people that make up your ideal target audience, as well as how to reach them, is crucial. We’ve recently put together an e-book on marketing best practice tips for hoteliers. Don’t…
read moreThere are currently an estimated 700,000 hotels and resorts, offering a total number of 15.5 million rooms, worldwide. That’s a lot of options for consumers to choose from. As the hospitality industry becomes more and more competitive, hotels need to find new ways to stand out. One rather simple (but often overlooked) way is to…
read moreGlobal Distribution Systems (GDS) power the global travel industry by generating billions of dollars in sales every year. Online travel agents and travel agencies use a GDS to search for the best available travel and accommodation rates for their clients. In fact, more than 600,000 travel agents use a GDS every day to book flights,…
read moreMillions of travellers worldwide search for hotels on Google everyday. In fact, 75% of potential bookers will research your hotel online before booking, and 94% will switch between devices as they plan or book a trip. Ensuring your hotel can easily be found online on both desktop and mobile is thus crucial to increase online…
read moreTripConnect is a service provided by the giant review site TripAdvisor, which allows independent hotels worldwide to bid directly on the site, thus driving traffic from TripAdvisor to their own booking engines.
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