Online Travel Agents

How rising OTA and Google ad costs are changing hotel distribution strategies in 2020
How rising OTA and Google ad costs are changing hotel distribution strategies in 2020 1880 1250 HotelREZ

Currently, 96% of people travelling for leisure purposes start their travel planning with an online search. Over the past years, showing up high up in those searches has become a priority, and Google is a popular distribution channel for hotels.  As a result, both hotels and OTAs have been bidding money to show up for…

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How to reduce your distribution costs by attracting more direct and GDS business
How to reduce your distribution costs by attracting more direct and GDS business 842 510 HotelREZ

More than 51% of travellers are currently using online travel agencies (OTAs), such as Expedia, Booking.com and Hotels.com, to book trips. This makes OTAs a popular distribution channel for hotels. Before OTAs, hotels would sell to wholesalers, who in turn would sell the rooms to tour operators. These tour operators would then sell them on…

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Increase your hotel’s visibility through niche market opportunities
Increase your hotel’s visibility through niche market opportunities 842 510 HotelREZ

With an estimated 700,000 hotels and resorts worldwide, differentiating your establishment in the competitive hotel industry can be challenging. Knowing the core group of people that make up your ideal target audience, as well as how to reach them, is crucial. We’ve recently put together an e-book on marketing best practice tips for hoteliers. Don’t…

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SEO tips for hotels: how to optimise images for SEO
SEO tips for hotels: how to optimise images for SEO 842 510 HotelREZ

There are currently an estimated 700,000 hotels and resorts, offering a total number of 15.5 million rooms, worldwide. That’s a lot of options for consumers to choose from. As the hospitality industry becomes more and more competitive, hotels need to find new ways to stand out.  One rather simple (but often overlooked) way is to…

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How to choose the best GDS partner for your hotel
How to choose the best GDS partner for your hotel 842 510 HotelREZ

Global Distribution Systems (GDS) power the global travel industry by generating billions of dollars in sales every year. Online travel agents and travel agencies use a GDS to search for the best available travel and accommodation rates for their clients. In fact, more than 600,000 travel agents use a GDS every day to book flights,…

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Google Hotel Ads: How to set up and manage effective campaigns
Google Hotel Ads: How to set up and manage effective campaigns 1755 1064 HotelREZ

Millions of travellers worldwide search for hotels on Google everyday. In fact, 75% of potential bookers will research your hotel online before booking, and 94% will switch between devices as they plan or book a trip. Ensuring your hotel can easily be found online on both desktop and mobile is thus crucial to increase online…

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HotelREZ customer Point A Hotels streamlines travel agency payments with new Onyx CenterSource partnership
HotelREZ customer Point A Hotels streamlines travel agency payments with new Onyx CenterSource partnership 600 399 HotelREZ
Point A Hotels, currently distributing via HotelREZ’s widely recognised Gobal Distribution System (GDS) chain code, has partnered with Onyx CenterSource, a leading provider of B2B payments and business intelligence to the hospitality industry. The partnership allows Point A Hotels, a family of modern hotels located in central London, to streamline its commission through the Onyx [...]read more
Getting the best from OTAs

Getting the best from OTAs: 5 rules for small and independent hotels
Getting the best from OTAs: 5 rules for small and independent hotels 690 360 HotelREZ
Love them or hate them, let’s face it, the reality is travellers love using OTAs (online travel agencies). And why wouldn't they? OTAs represent a one-stop-shop where usually ultra-competitive deals can be found, and the user-experience is second to none, offering consumers with a secure, straightforward booking process across a wide range of devices (from desktop to smartphones, [...]read more
Google Think Insights Customer Journey to Online Purchase

The breakdown on the Customer Journey to Online Purchase
The breakdown on the Customer Journey to Online Purchase 451 195 HotelREZ
With customer buying behaviour continuously evolving, and the increasing power of social media, mobile and other web-based exchanges, online travel brands are forced to constantly adjust and refine their marketing strategies.  Recently Google Think Insights created an interesting tool meant to shed some light on how the different marketing channels affect today’s online customer along [...]read more
All you need to know about TripConnect

All you need to know about TripConnect
All you need to know about TripConnect 639 360 HotelREZ

TripConnect is a service provided by the giant review site TripAdvisor, which allows independent hotels worldwide to bid directly on the site, thus driving traffic from TripAdvisor to their own booking engines.

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