Marketing

Hotel Metasearch 101 [e-guide]

February 1st, 2017|

In our latest e-guide, ‘Hotel Metasearch for Independent Hoteliers’, you can find out how travel metasearch works, who the key players are, and a few basics tips for the metasearch marketing game for hotels.

Nearly one in two travellers (47%) uses metasearch to compare hotel prices online, according to data collected by ResearchNow between […]

Outlook for 2017: Travel in Times of Global Uncertainty

January 19th, 2017|

By Mark Lewis, Founder and CEO of HotelREZ Hotels & Resorts

If one thing is clear, it’s that 2016 marked the beginning of a new era of uncertainty. With political upheavals like Brexit, Donald Trump and the Turkish coup d’état, terror attacks in France and Belgium and natural disasters in […]

A Hacker’s Guide to Hotel Marketing

March 22nd, 2016|

Essential tips and tools to turn a busy hotel manager into an online marketing superstar in no-time.

Chinese Outbound Travel [e-guide]

March 17th, 2016|

This March HotelREZ Hotels & Resorts launches its latest product, REZChina, aimed at helping independent hotels access the very lucrative market of Chinese outbound travel. Get our latest e-guide ‘Chinese Outbound Travel: a visual guide for hotels’ below.

HotelREZ & Best Loved Hotels enter into partnership

February 23rd, 2016|

Two of the UK’s leading travel organisations working with independent hotels,  have today announced a new partnership. The collaboration between hotel representation company HotelREZ and Best Loved Hotels, will focus on helping independent properties grow their share of hotel reservations.

With over 20 years experience, Best Loved Hotels is a […]

Leisure Vouchers now accepted at HotelREZ properties

November 23rd, 2015|

HotelREZ Hotels & Resorts has partnered with incentive experts Acorne Rewards, enabling the newly launched Leisure Vouchers gift card to be spent at select unique, independent hotels in the UK.

The new Leisure Vouchers gift card from Acorne Rewards can now be spent at select HotelREZ Hotels & Resorts properties in […]

Twitter: Best Practices for Hotels [e-guide]

August 10th, 2015|

In the past year alone, 70% of followers are believed to have taken some action after seeing travel content on Twitter. Furthermore, an impressive 60M tweets are said to have mentioned hotels, while only a mere 21M tweets mentioned holidays. If that doesn’t make you think twice about having your […]

Why Going Green means Good Business for Hotels [infographic]

June 10th, 2015|

Whether it is done as a way to cut utility bills and use resources more efficiently, minimize your hotel’s environmental impact or differentiate your product, taking a sustainable approach simply makes good business sense. HotelREZ Hotels & Resorts expands on the business case for sustainability in hospitality, looking more […]

Why Hotel Guests Love Storytelling (And You Should, Too!)

February 23rd, 2015|

Storytelling, as a business strategy, has always existed in hospitality, but it hasn’t been until recently that technology and the available marketing tools have allowed businesses to effectively publish and amplify these stories online. Accordingly, many hotel marketing experts seem to suggest that, in 2015, visual storytelling, along with […]

Outlook for 2015: The Year of the Independent Hotelier

January 27th, 2015|

By Mark Lewis, Founder and CEO of HotelREZ Hotels & Resorts

As is customary in the beginning of every New Year, hundreds of opinion articles and white papers, from hotel marketing trends to hospitality industry forecasts, flood the internet pouring from all angles. This year, the most cited prospects tell […]

How To Market To Millennial Travellers [e-guide]

December 3rd, 2014|

HotelREZ Hotels & Resorts, a leading global hotel representation company, has today launched a guide for independent hoteliers explaining how they can leverage their unique hotel qualities to target the next generation of millennial travellers.

A lot has been said about millennial of late. Some well known facts state millennial […]

Aubrey Park: Re-branding as a truly independent hotel

October 20th, 2014|

Aubrey Park, a HotelREZ Hotels & Resorts member hotel in Hertfordshire, is re-branding this Monday. With a refreshed logo, new website and online booking engine, the 4 star property is positioning itself as a truly independent hotel. We talked to David Timmis, Managing Director at Aubrey Park, to find […]

HotelREZ launches new consumer Travel Blog

September 17th, 2014|

On the occasion of its 10th anniversary, HotelREZ Hotels & Resorts announces the launch of its new consumer travel blog, aimed at inspiring travellers worldwide.

Part of a larger content marketing campaign initiated earlier this year, which included the launch of the company’s new online booking website, the HotelREZ Hotels & […]

Catering for Female Business Travellers

August 11th, 2014|

Earlier this summer, travel intelligence company Skift and digital marketing software company Buuteeq published a new trends report on the rise of female business travellers. HotelREZ Hotels & Resorts breaks down the essentials and explains why hoteliers and travel marketers should start paying serious attention to this emerging segment.

10 Online Marketing Tips to Showcase your Hotel

August 5th, 2014|

With the rise of the internet, social media and now mobile, it hardly comes as a surprise that the travel and tourism space is getting increasingly more competitive. Therefore it is of vital importance that independent hotels know how to successfully establish and maintain a competitive advantage on their online marketing efforts.

The Importance of Reaching Social Travellers

July 14th, 2014|

The results from the latest TripBarometer report focusing on Social Travellers indicate hotel businesses need to start properly leveraging this new social wave.

Getting the best from OTAs: 5 rules for small and independent hotels

June 24th, 2014|

Love them or hate them, let’s face it, the reality is travellers love using OTAs (online travel agencies). And why wouldn’t they? OTAs represent a one-stop-shop where usually ultra-competitive deals can be found, and the user-experience is second to none, offering consumers with a secure, straightforward booking process across a wide range […]

The breakdown on the Customer Journey to Online Purchase

June 9th, 2014|

With customer buying behaviour continuously evolving, and the increasing power of social media, mobile and other web-based exchanges, online travel brands are forced to constantly adjust and refine their marketing strategies.  Recently Google Think Insights created an interesting tool meant to shed some light on how the different marketing […]

Welcoming Chinese Travellers: a cheat sheet for Hotels

June 3rd, 2014|

An estimate of 97 million Chinese citizens travelled abroad in 2013, according to data from the China National Tourism Administration (CNTA), 14 million more than the previous year. The market of outbound Chinese Travellers is already massive and growing. So how should hospitality businesses capitalise on this growing market? […]

All you need to know about TripConnect

May 28th, 2014|

TripConnect is a service provided by the giant review site TripAdvisor, which allows independent hotels worldwide to bid directly on the site, thus driving traffic from TripAdvisor to their own booking engines.