Marketing

Digital marketing checklist for independent hotels

November 6th, 2019|

Digital marketing – we’ve all heard of the term before in one context or another, and it often gets thrown around as a buzzword. The official definition is “digital marketing are all marketing efforts that use an electronic device or the internet.” 

But that is a very broad definition, and […]

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Increase your hotel’s visibility through niche market opportunities

October 9th, 2019|

With an estimated 700,000 hotels and resorts worldwide, differentiating your establishment in the competitive hotel industry can be challenging. Knowing the core group of people that make up your ideal target audience, as well as how to reach them, is crucial. We’ve recently put together an e-book on marketing […]

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4 tips for writing content for hotel websites

September 10th, 2019|

Any hotelier nowadays will tell you that the best bookings are those that come in through the hotel’s own website. Why? Because those bookings don’t incur expenses to third-party channels, meaning they have the highest DRR (direct revenue ratio). But in the competitive hospitality industry, driving traffic to your […]

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SEO tips for hotels: how to optimise images for SEO

September 10th, 2019|

There are currently an estimated 700,000 hotels and resorts, offering a total number of 15.5 million rooms, worldwide. That’s a lot of options for consumers to choose from. As the hospitality industry becomes more and more competitive, hotels need to find new ways to stand out. 

One rather simple (but […]

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How to ensure your hotel website is mobile-friendly

August 12th, 2019|

As global mobile usage continues to grow, the hospitality industry is seeing an increasing number of hotel bookings coming from smartphones. Mobile bookings grew by 1700% in just four years, and people are now five times more likely to leave a website if it isn’t mobile-friendly. According to recent […]

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3 tips to get more visitors to your hotel website

July 30th, 2019|

As a hotelier, your personal hotel website is your most profitable channel and should be seeing the highest number of hotel bookings. However, a recent Sabre and Phocuswright report found that online travel agencies (OTAs) are the preferred channels when it comes to booking hotel rooms. So how can […]

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Four strategies to increase RevPAR throughout the year

July 26th, 2019|

RevPAR, also known as revenue per available room, is a key performance metric in the hospitality industry to gauge a hotel’s financial and business performance. Calculated by dividing a hotel’s total room revenue by the number of available rooms, RevPAR is a measurement of both average daily room revenue […]

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The importance of the Chinese outbound tourism market

July 16th, 2019|

With a combined spend of US$288 billion on international travel in 2018 (nearly a quarter of global tourism spend), China is the world’s largest outbound tourism market. Thanks to rising Chinese incomes and friendlier visa policies, experts predict Chinese tourists will take 160 million outbound trips by 2020. 

In 2012, […]

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Google Hotel Ads: How to set up and manage effective campaigns

June 24th, 2019|

Millions of travellers worldwide search for hotels on Google everyday. In fact, 75% of potential bookers will research your hotel online before booking, and 94% will switch between devices as they plan or book a trip. Ensuring your hotel can easily be found online on both desktop and mobile […]

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Why you should consider joining a travel management consortia programme

May 13th, 2019|

A travel consortium is best defined as an organisation of 100’s of independent travel agencies that join together to leverage purchasing power and marketing opportunities.

In the hospitality sector, hotels have the option of joining a variety of travel consortia programmes to receive more visibility and increase hotel bookings, […]

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The importance of image quality for hotels

May 8th, 2019|

Having high quality images of your hotel online is crucial to driving more hotel bookings. Sounds pretty straight forward, right? But with the busy day-to-day schedule of hoteliers, it’s often a task that gets pushed to the bottom of their to-do lists.

However, this shouldn’t be the case. In […]

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Three Ways to Promote Your Hotel on Social Media

April 10th, 2019|

Last year, the total number of active social
media users in the UK alone reached a staggering 44 million people. That’s 66% of
the total population using social media. In today’s constantly evolving digital
era, hoteliers should take advantage of this medium to raise brand awareness
for their hotels, engage with customers and […]

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How to increase online hotel bookings

March 18th, 2019|

“How can I increase online hotel bookings?” is one of the most searched for questions online by hoteliers, especially those coming from independent and small groups. And for good reason. Smaller hotels are reliant on these bookings to keep their business alive, and it can be challenging to juggle […]

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Hotel Metasearch 101 [e-guide]

February 1st, 2017|

In our latest e-guide, ‘Hotel Metasearch for Independent Hoteliers’, you can find out how travel metasearch works, who the key players are, and a few basics tips for the metasearch marketing game for hotels.

Nearly one in two travellers (47%) uses metasearch to compare hotel prices online, according to data collected by ResearchNow between […]

Outlook for 2017: Travel in Times of Global Uncertainty

January 19th, 2017|

By Mark Lewis, Founder and CEO of HotelREZ Hotels & Resorts

If one thing is clear, it’s that 2016 marked the beginning of a new era of uncertainty. With political upheavals like Brexit, Donald Trump and the Turkish coup d’état, terror attacks in France and Belgium and natural disasters in […]

A Hacker’s Guide to Hotel Marketing

March 22nd, 2016|

Essential tips and tools to turn a busy hotel manager into an online marketing superstar in no-time.

Chinese Outbound Travel [e-guide]

March 17th, 2016|

This March HotelREZ Hotels & Resorts launches its latest product, REZChina, aimed at helping independent hotels access the very lucrative market of Chinese outbound travel. Get our latest e-guide ‘Chinese Outbound Travel: a visual guide for hotels’ below.

HotelREZ & Best Loved Hotels enter into partnership

February 23rd, 2016|

Two of the UK’s leading travel organisations working with independent hotels,  have today announced a new partnership. The collaboration between hotel representation company HotelREZ and Best Loved Hotels, will focus on helping independent properties grow their share of hotel reservations.

With over 20 years experience, Best Loved Hotels is a […]

Leisure Vouchers now accepted at HotelREZ properties

November 23rd, 2015|

HotelREZ Hotels & Resorts has partnered with incentive experts Acorne Rewards, enabling the newly launched Leisure Vouchers gift card to be spent at select unique, independent hotels in the UK.

The new Leisure Vouchers gift card from Acorne Rewards can now be spent at select HotelREZ Hotels & Resorts properties in […]

Twitter: Best Practices for Hotels [e-guide]

August 10th, 2015|

In the past year alone, 70% of followers are believed to have taken some action after seeing travel content on Twitter. Furthermore, an impressive 60M tweets are said to have mentioned hotels, while only a mere 21M tweets mentioned holidays. If that doesn’t make you think twice about having your […]