With an estimated 700,000 hotels and resorts worldwide, differentiating your establishment in the competitive hotel industry can be challenging. Knowing the core group of people that make up your ideal target audience, as well as how to reach them, is crucial. We’ve recently put together an e-book on marketing […]
Any hotelier nowadays will tell you that the best bookings are those that come in through the hotel’s own website. Why? Because those bookings don’t incur expenses to third-party channels, meaning they have the highest DRR (direct revenue ratio). But in the competitive hospitality industry, driving traffic to your […]
There are currently an estimated 700,000 hotels and resorts, offering a total number of 15.5 million rooms, worldwide. That’s a lot of options for consumers to choose from. As the hospitality industry becomes more and more competitive, hotels need to find new ways to stand out.
One rather simple (but […]
RevPAR, also known as revenue per available room, is a key performance metric in the hospitality industry to gauge a hotel’s financial and business performance. Calculated by dividing a hotel’s total room revenue by the number of available rooms, RevPAR is a measurement of both average daily room revenue […]
With a combined spend of US$288 billion on international travel in 2018 (nearly a quarter of global tourism spend), China is the world’s largest outbound tourism market. Thanks to rising Chinese incomes and friendlier visa policies, experts predict Chinese tourists will take 160 million outbound trips by 2020.
In 2012, […]
Millions of travellers worldwide search for hotels on Google everyday. In fact, 75% of potential bookers will research your hotel online before booking, and 94% will switch between devices as they plan or book a trip. Ensuring your hotel can easily be found online on both desktop and mobile […]
A travel consortium is best defined as an organisation of 100’s of independent travel agencies that join together to leverage purchasing power and marketing opportunities.
In the hospitality sector, hotels have the option of joining a variety of travel consortia programmes to receive more visibility and increase hotel bookings, […]
“How can I increase online hotel bookings?” is one of the most searched for questions online by hoteliers, especially those coming from independent and small groups. And for good reason. Smaller hotels are reliant on these bookings to keep their business alive, and it can be challenging to juggle […]
By Mark Lewis, Founder and CEO of HotelREZ Hotels & ResortsIf one thing is clear, it’s that 2016 marked the beginning of a new era of uncertainty. With political upheavals like Brexit, Donald Trump and the Turkish coup d’état, terror attacks in France and Belgium and natural disasters in […]
Two of the UK’s leading travel organisations working with independent hotels, have today announced a new partnership. The collaboration between hotel representation company HotelREZ and Best Loved Hotels, will focus on helping independent properties grow their share of hotel reservations.
With over 20 years experience, Best Loved Hotels is a […]
The new Leisure Vouchers gift card from Acorne Rewards can now be spent at select HotelREZ Hotels & Resorts properties in […]