It’s 2020, and the way people book hotels is becoming more digitalised as travellers today are more technologically savvy than ever before. The most recent statistics suggest that 83% of US adults now prefer to book their travel online, while online digital travel sales were worth a massive US$755 billion worldwide in 2019. It comes…
read moreThe last few months of 2019 saw Google change its advertising tactics in an attempt to disrupt the online travel market, making it more expensive for OTA’s and hotels to attract bookers. As a result, hotel owners have started shifting their focus towards other distribution channels to drive bookings. (Have a read of How rising…
read moreDigital marketing – we’ve all heard of the term before in one context or another, and it often gets thrown around as a buzzword. The official definition is “digital marketing are all marketing efforts that use an electronic device or the internet.” But that is a very broad definition, and it can be tricky for…
read moreWith an estimated 700,000 hotels and resorts worldwide, differentiating your establishment in the competitive hotel industry can be challenging. Knowing the core group of people that make up your ideal target audience, as well as how to reach them, is crucial. We’ve recently put together an e-book on marketing best practice tips for hoteliers. Don’t…
read moreAny hotelier nowadays will tell you that the best bookings are those that come in through the hotel’s own website. Why? Because those bookings don’t incur expenses to third-party channels, meaning they have the highest DRR (direct revenue ratio). But in the competitive hospitality industry, driving traffic to your hotel website is no easy feat.…
read moreThere are currently an estimated 700,000 hotels and resorts, offering a total number of 15.5 million rooms, worldwide. That’s a lot of options for consumers to choose from. As the hospitality industry becomes more and more competitive, hotels need to find new ways to stand out. One rather simple (but often overlooked) way is to…
read moreAs global mobile usage continues to grow, the hospitality industry is seeing an increasing number of hotel bookings coming from smartphones. Mobile bookings grew by 1700% in just four years, and people are now five times more likely to leave a website if it isn’t mobile-friendly. According to recent statistics, OTAs are dominating mobile bookings:…
read moreAs a hotelier, your personal hotel website is your most profitable channel and should be seeing the highest number of hotel bookings. However, a recent Sabre and Phocuswright report found that online travel agencies (OTAs) are the preferred channels when it comes to booking hotel rooms. So how can you drive more direct hotel bookings…
read moreRevPAR, also known as revenue per available room, is a key performance metric in the hospitality industry to gauge a hotel’s financial and business performance. Calculated by dividing a hotel’s total room revenue by the number of available rooms, RevPAR is a measurement of both average daily room revenue and occupancy rate. Put simply, RevPAR…
read moreWith a combined spend of US$288 billion on international travel in 2018 (nearly a quarter of global tourism spend), China is the world’s largest outbound tourism market. Thanks to rising Chinese incomes and friendlier visa policies, experts predict Chinese tourists will take 160 million outbound trips by 2020. In 2012, China relaxed its regulations to…
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