Marketing

How can hotels optimise their presence on Book on Google?
How can hotels optimise their presence on Book on Google? 1880 1255 HotelREZ

It’s 2020, and the way people book hotels is becoming more digitalised as travellers today are more technologically savvy than ever before. The most recent statistics suggest that 83% of…

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Is your hotel website 2020 ready?
Is your hotel website 2020 ready? 1050 700 HotelREZ

The last few months of 2019 saw Google change its advertising tactics in an attempt to disrupt the online travel market, making it more expensive for OTA’s and hotels to…

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Digital marketing checklist for independent hotels
Digital marketing checklist for independent hotels 842 510 HotelREZ

Digital marketing – we’ve all heard of the term before in one context or another, and it often gets thrown around as a buzzword. The official definition is “digital marketing…

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Increase your hotel’s visibility through niche market opportunities
Increase your hotel’s visibility through niche market opportunities 842 510 HotelREZ

With an estimated 700,000 hotels and resorts worldwide, differentiating your establishment in the competitive hotel industry can be challenging. Knowing the core group of people that make up your ideal…

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4 tips for writing content for hotel websites
4 tips for writing content for hotel websites 842 510 HotelREZ

Any hotelier nowadays will tell you that the best bookings are those that come in through the hotel’s own website. Why? Because those bookings don’t incur expenses to third-party channels,…

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SEO tips for hotels: how to optimise images for SEO
SEO tips for hotels: how to optimise images for SEO 842 510 HotelREZ

There are currently an estimated 700,000 hotels and resorts, offering a total number of 15.5 million rooms, worldwide. That’s a lot of options for consumers to choose from. As the…

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How to ensure your hotel website is mobile-friendly
How to ensure your hotel website is mobile-friendly 842 510 HotelREZ

As global mobile usage continues to grow, the hospitality industry is seeing an increasing number of hotel bookings coming from smartphones. Mobile bookings grew by 1700% in just four years,…

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3 tips to get more visitors to your hotel website
3 tips to get more visitors to your hotel website 842 510 HotelREZ

As a hotelier, your personal hotel website is your most profitable channel and should be seeing the highest number of hotel bookings. However, a recent Sabre and Phocuswright report found…

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Four strategies to increase RevPAR throughout the year
Four strategies to increase RevPAR throughout the year 1756 1320 HotelREZ

RevPAR, also known as revenue per available room, is a key performance metric in the hospitality industry to gauge a hotel’s financial and business performance. Calculated by dividing a hotel’s…

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The importance of the Chinese outbound tourism market
The importance of the Chinese outbound tourism market 1755 1064 HotelREZ

With a combined spend of US$288 billion on international travel in 2018 (nearly a quarter of global tourism spend), China is the world’s largest outbound tourism market. Thanks to rising…

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