Why a Global Distribution System (GDS) matters for independent hotels

Why a Global Distribution System (GDS) matters for independent hotels 2048 1365 HotelREZ

In today’s competitive hospitality market, standing out and securing bookings across different markets is more important than ever. A Global Distribution System (GDS) offers independent hotels a powerful gateway to expand their reach, increase occupancy, and drive more revenue.

At HotelREZ Hotels & Resorts, we empower independent hotels to tap into the potential of GDS distribution through smart, strategic solutions tailored to each property’s needs.

What is a Global Distribution System (GDS)?

A GDS is a network that connects hotels with a global audience of travel agents, corporate bookers and online travel platforms. By listing on a GDS, hotels can showcase live rates, availability and inventory to thousands of travel buyers in real time.

Popular GDS platforms include Amadeus, Sabre, Travelport (Galileo, Worldspan) and others. Independent hotels accessing these systems without the right partner can be costly and complex, but with HotelREZ, it becomes simple and profitable.

Why independent hotels need GDS access

  1. Connect with global travel buyers
    GDS channels allow your hotel to appear in front of thousands of travel agents and corporate travel managers booking trips daily across the world. This exposure is crucial for hotels looking to diversify their booking sources and attract high-value guests.
  2. Grow corporate business
    Many companies rely on GDS platforms to manage employee travel. Without GDS access, independent hotels miss out on lucrative corporate contracts and repeat business.
  3. Increase international bookings
    International guests often book through travel agents or third-party platforms connected to a GDS. Being visible through these networks makes it easier to attract global travellers, even if your hotel is boutique or independently owned.
  4. Improve rate parity and revenue management
    Using a GDS enables hotels to manage their rates and availability consistently across multiple distribution channels, reducing the risk of discrepancies that can damage pricing strategy or guest trust.
How HotelREZ helps you succeed on the GDS

Partnering with HotelREZ means your hotel benefits from:

  1. Seamless GDS connectivity
    • We connect your property to all leading GDS platforms using our powerful CentralREZ technology.
  2. Expert revenue management support
    • Our team works with you to create an optimised distribution strategy, helping you maximise revenue and occupancy.
  3. Tailored marketing and representation
    • As part of the HotelREZ partner collection, your property benefits from targeted marketing to travel agents and corporate bookers.
  4. Affordable, flexible solutions
    • Whether you want GDS only access or a full-service representation model, we offer flexible plans to suit your hotel’s goals.

Ready to Boost Your Bookings?

At HotelREZ, we believe independent hotels should have the same access to world-class distribution opportunities as the largest chains. Our solutions are built to help you compete, grow, and thrive without losing your independence.

Contact us today to learn more about how we can connect your hotel to the world through GDS.