Marketing

Aubrey Park

Aubrey Park: Re-branding as a truly independent hotel
Aubrey Park: Re-branding as a truly independent hotel 690 360 HotelREZ
Aubrey Park, a HotelREZ Hotels & Resorts member hotel in Hertfordshire, is re-branding this Monday. With a refreshed logo, new website and online booking engine, the 4 star property is positioning itself as a truly independent hotel. We talked to David Timmis, Managing Director at Aubrey Park, to find out the reasons behind their new [...]read more
HotelREZ Travel Blog

HotelREZ launches new consumer Travel Blog
HotelREZ launches new consumer Travel Blog 610 306 HotelREZ
On the occasion of its 10th anniversary, HotelREZ Hotels & Resorts announces the launch of its new consumer travel blog, aimed at inspiring travellers worldwide. Part of a larger content marketing campaign initiated earlier this year, which included the launch of the company's new online booking website, the HotelREZ Hotels & Resorts travel blog hopes [...]read more
female business travellers

Catering for Female Business Travellers
Catering for Female Business Travellers 690 360 HotelREZ

Earlier this summer, travel intelligence company Skift and digital marketing software company Buuteeq published a new trends report on the rise of female business travellers. HotelREZ Hotels & Resorts breaks down the essentials and explains why hoteliers and travel marketers should start paying serious attention to this emerging segment.

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Online Marketing

10 Online Marketing Tips to Showcase your Hotel
10 Online Marketing Tips to Showcase your Hotel 690 360 HotelREZ

With the rise of the internet, social media and now mobile, it hardly comes as a surprise that the travel and tourism space is getting increasingly more competitive. Therefore it is of vital importance that independent hotels know how to successfully establish and maintain a competitive advantage on their online marketing efforts.

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Tourist with mobile

The Importance of Reaching Social Travellers
The Importance of Reaching Social Travellers 690 360 HotelREZ

The results from the latest TripBarometer report focusing on Social Travellers indicate hotel businesses need to start properly leveraging this new social wave.

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Getting the best from OTAs

Getting the best from OTAs: 5 rules for small and independent hotels
Getting the best from OTAs: 5 rules for small and independent hotels 690 360 HotelREZ
Love them or hate them, let’s face it, the reality is travellers love using OTAs (online travel agencies). And why wouldn't they? OTAs represent a one-stop-shop where usually ultra-competitive deals can be found, and the user-experience is second to none, offering consumers with a secure, straightforward booking process across a wide range of devices (from desktop to smartphones, [...]read more
Google Think Insights Customer Journey to Online Purchase

The breakdown on the Customer Journey to Online Purchase
The breakdown on the Customer Journey to Online Purchase 451 195 HotelREZ
With customer buying behaviour continuously evolving, and the increasing power of social media, mobile and other web-based exchanges, online travel brands are forced to constantly adjust and refine their marketing strategies.  Recently Google Think Insights created an interesting tool meant to shed some light on how the different marketing channels affect today’s online customer along [...]read more
Welcoming Chinese Travellers

Welcoming Chinese Travellers: a cheat sheet for Hotels
Welcoming Chinese Travellers: a cheat sheet for Hotels 690 360 HotelREZ
An estimate of 97 million Chinese citizens travelled abroad in 2013, according to data from the China National Tourism Administration (CNTA), 14 million more than the previous year. The market of outbound Chinese Travellers is already massive and growing. So how should hospitality businesses capitalise on this growing market? HotelREZ has put together a quick [...]read more
All you need to know about TripConnect

All you need to know about TripConnect
All you need to know about TripConnect 639 360 HotelREZ

TripConnect is a service provided by the giant review site TripAdvisor, which allows independent hotels worldwide to bid directly on the site, thus driving traffic from TripAdvisor to their own booking engines.

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The Marketing power of Pinterest

The Marketing power of Pinterest and how Hotels can harness it [e-Guide]
The Marketing power of Pinterest and how Hotels can harness it [e-Guide] 690 360 HotelREZ

Pinterest is an image-led social media platform, where users connect to each other, as well as their favourite brands, by displaying and swapping images they identify with. Much like the concept of the old pin board, users can create topical boards, and “pin” image content to each board. HotelREZ brings you a Free Guide on getting started on Pinterest for Small and Independent Hotels.

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