Marketing

SEO tips for hotels: how to optimise images for SEO
SEO tips for hotels: how to optimise images for SEO 842 510 HotelREZ

There are currently an estimated 700,000 hotels and resorts, offering a total number of 15.5 million rooms, worldwide. That’s a lot of options for consumers to choose from. As the…

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How to ensure your hotel website is mobile-friendly
How to ensure your hotel website is mobile-friendly 842 510 HotelREZ

As global mobile usage continues to grow, the hospitality industry is seeing an increasing number of hotel bookings coming from smartphones. Mobile bookings grew by 1700% in just four years,…

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3 tips to get more visitors to your hotel website
3 tips to get more visitors to your hotel website 842 510 HotelREZ

As a hotelier, your personal hotel website is your most profitable channel and should be seeing the highest number of hotel bookings. However, a recent Sabre and Phocuswright report found…

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Four strategies to increase RevPAR throughout the year
Four strategies to increase RevPAR throughout the year 1756 1320 HotelREZ

RevPAR, also known as revenue per available room, is a key performance metric in the hospitality industry to gauge a hotel’s financial and business performance. Calculated by dividing a hotel’s…

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The importance of the Chinese outbound tourism market
The importance of the Chinese outbound tourism market 1755 1064 HotelREZ

With a combined spend of US$288 billion on international travel in 2018 (nearly a quarter of global tourism spend), China is the world’s largest outbound tourism market. Thanks to rising…

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Google Hotel Ads: How to set up and manage effective campaigns
Google Hotel Ads: How to set up and manage effective campaigns 1755 1064 HotelREZ

Millions of travellers worldwide search for hotels on Google everyday. In fact, 75% of potential bookers will research your hotel online before booking, and 94% will switch between devices as…

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Why you should consider joining a travel management consortia programme
Why you should consider joining a travel management consortia programme 1754 1062 HotelREZ
A travel consortium is best defined as an organisation of 100’s of independent travel agencies that join together to leverage purchasing power and marketing opportunities. In the hospitality sector, hotels have the option of joining a variety of travel consortia programmes to receive more visibility and increase hotel bookings, but they can be a high [...]read more
the importance of image quality for hotels - hotel rez

The importance of image quality for hotels
The importance of image quality for hotels 1754 1062 HotelREZ
Having high quality images of your hotel online is crucial to driving more hotel bookings. Sounds pretty straight forward, right? But with the busy day-to-day schedule of hoteliers, it’s often a task that gets pushed to the bottom of their to-do lists. However, this shouldn’t be the case. In 2014, research conducted by MIT’s Brain [...]read more
Promote your hotel on social media - infographic

Three Ways to Promote Your Hotel on Social Media
Three Ways to Promote Your Hotel on Social Media 1293 782 HotelREZ
Last year, the total number of active social media users in the UK alone reached a staggering 44 million people. That’s 66% of the total population using social media. In today’s constantly evolving digital era, hoteliers should take advantage of this medium to raise brand awareness for their hotels, engage with customers and generate booking [...]read more
How to increase online hotel bookings

How to increase online hotel bookings
How to increase online hotel bookings 1754 1144 HotelREZ
“How can I increase online hotel bookings?” is one of the most searched for questions online by hoteliers, especially those coming from independent and small groups. And for good reason. Smaller hotels are reliant on these bookings to keep their business alive, and it can be challenging to juggle the task of driving more direct [...]read more
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