What the rate parity lawsuit means for independent hoteliers For years, many independent hoteliers across Europe felt like they were playing by someone else’s rules. Booking.com, the dominant online travel…
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A Hacker’s Guide to Hotel Marketing
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For most independent hotels, usually short-staffed, the ways of hotel marketing can be a daunting task. As a hotel manager, you probably lack the time to delve properly into even…
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How to choose the best booking engine in the marketplace
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As any successful accommodation provider will be able to tell you, your hotel’s website should be your most profitable channel, and should be seeing the highest amount of bookings. What…
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Recruiting top talent | 5 skills all hospitality employees need
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Finding the right staff for your hotel can be challenging. As customer-facing employees, they will be the first point of contact your guests have with your hotel. They are crucial to making a good first impression and building up your reputation. Recruitment for these roles is therefore not something to be taken lightly or overlooked. [...]read more
Hotel Metasearch 101 [e-guide]
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In our latest e-guide, ‘Hotel Metasearch for Independent Hoteliers’, you can find out how travel metasearch works, who the key players are, and a few basics tips for the metasearch marketing game for hotels. Download the e-guide > Nearly one in two travellers (47%) uses metasearch to compare hotel prices online, according to data collected by ResearchNow between 2013 [...]read more
A Hacker’s Guide to Hotel Marketing
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Essential tips and tools to turn a busy hotel manager into an online marketing superstar in no-time.
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Chinese Outbound Travel [e-guide]
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This March HotelREZ Hotels & Resorts launches its latest product, REZChina, aimed at helping independent hotels access the very lucrative market of Chinese outbound travel. Get our latest e-guide ‘Chinese Outbound Travel: a visual guide for hotels’ below.
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Insights into the Indian Outbound Travel Market [e-guide]
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The UNWTO predicts the Indian outbound travel market will account for 50 million tourists by 2020, and its total outbound spending is expected to cross the US$28 billion mark. This, coupled with the country’s new generation of middle class tourists, set to grow even further, makes it a potential tourist goldmine for thousands of destinations [...]read more
Twitter: Best Practices for Hotels [e-guide]
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In the past year alone, 70% of followers are believed to have taken some action after seeing travel content on Twitter. Furthermore, an impressive 60M tweets are said to have mentioned hotels, while only a mere 21M tweets mentioned holidays. If that doesn’t make you think twice about having your own hotel’s account on twitter, then [...]read more
How to Get Corporate Business as an Independent (Hotel)
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Every year hotels around the world compete for corporate business. The “RFP season” as it is known in the industry, involves corporate travel managers sending an RFP (request for proposal) bid to a hotel from a client such as IBM, Vodafone or HSBC. While the contracts for these clients can be extremely lucrative for a [...]read more