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In the HotelREZ Blog you can find all our latest news, as well as articles and tips on online marketing, reputation management, revenue optimization and hotel distribution.
The power of guest content and how to make it work for your hotel 1800 1200 HotelREZ

The power of guest content and how to make it work for your hotel

Ever found yourself scrolling and suddenly pausing on a photo of someone sipping a cocktail by the pool or reading by a fireplace in some dreamy countryside retreat and thinking, I want to be there? That’s user generated content (UGC) in action. It grabs attention, sparks imagination, and builds trust because it doesn’t come from…

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Best Loved Hotels® achieves double-digit growth in bookings 1800 1200 HotelREZ

Best Loved Hotels® achieves double-digit growth in bookings

Hotel consortia for distinctive properties grows reservations, room nights and revenue for members as a result of multichannel marketing and website enhancements London, UK – August 5, 2025 – Best Loved Hotels®, a collection of unique global individual properties, has experienced a 14.3% increase in reservations for its hotel members in the last year. The consumer-facing…

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Africa’s Fastest Growing Apartment Network ‘BlackBrick’ Joins HotelREZ® 1077 714 HotelREZ

Africa’s Fastest Growing Apartment Network ‘BlackBrick’ Joins HotelREZ®

London, 28 JULY 2025 – BlackBrick Aparthotels, a South African brand designed for global citizens, has partnered with HotelREZ® to drive strategic growth in both corporate and leisure markets. This collaboration aims to also enhance the aparthotel group’s direct revenue ratio through improved distribution and visibility. Working with HotelREZ, BlackBrick aims to position itself as…

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HotelREZ® Appoints Luis Manuel Velarde as Vice President LATAM to Drive Global Expansion 1352 938 HotelREZ

HotelREZ® Appoints Luis Manuel Velarde as Vice President LATAM to Drive Global Expansion

London, UK – July 14, 2025 – HotelREZ® Hotels & Resorts, one of the world’s largest, fastest-growing, and quality-driven hotel representation companies, announces the appointment of Luis Manuel Velarde as Vice President for Latin America (LATAM). This strategic move underscores HotelREZ’ s commitment to global expansion and regional growth. Luis Manuel Velarde will spearhead the rollout…

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Karen McFall & Zukiswa Tuso
HotelREZ appoints two senior executives in ongoing international expansion 1077 714 HotelREZ

HotelREZ appoints two senior executives in ongoing international expansion

London, UK, 01 July 2025 – HotelREZ, one of the world’s leading hotel representation companies, has announced the appointment of two senior executives to lead marketing and drive new business as it continues the expansion of its global footprint. Following its recent market growth and enhanced international presence, together with the diversification of its technology…

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Brown's Central Hotel Lobby
HotelREZ welcomes 86 new hotel members to its global network 1500 1000 HotelREZ

HotelREZ welcomes 86 new hotel members to its global network

London, 24 June 2025 – HotelREZ Hotels and Resorts,  one of the world’s leading and fastest growing hotel representation companies for independent properties, has welcomed an additional 86 new hotels and aparthotels into its network in the past three months. With a 20-year strong track record, this growth highlights continued momentum in the demand for…

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First Hotels franchise joins HotelREZ to boost demand and direct business 1501 809 HotelREZ

First Hotels franchise joins HotelREZ to boost demand and direct business

London, 9 June 2025 – First Hotels franchise has joined HotelREZ to drive strategic growth, supporting regional expansion for direct, GDS, and corporate business with enhanced international visibility. Extending its partnership with the world’s leading and fastest growing hotel representation company, the Scandinavian-based hotel group has added a further 20 properties to the HotelREZ roster.…

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Is your hotel booking engine costing you guests? 2048 1365 HotelREZ

Is your hotel booking engine costing you guests?

There is a certain pride you can feel when you walk into an independent hotel that has been built with care. The kind where every corner has a story, every detail has been chosen and every guest is made to feel part of something personal. That was exactly the feeling I had when I first…

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Dubai, Dubai Marina, Jumeirah, Expo 2020 Dubai, Skyscraper, Cityscape
HotelREZ continues double-digit growth 1800 1201 HotelREZ

HotelREZ continues double-digit growth

London, UK – 17 March 2025 HotelREZ Hotels & Resorts, one of the world’s leading hotel representation companies, has continued its double-digit growth in the past 12-months. With more than 2,500 independent hotels, aparthotels and hotel groups across 100 countries, HotelREZ Hotels & Resorts has expanded its customer base in the UK, North America, Middle…

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Edgbaston-House Rest Group HotelREZ
HotelREZ adds 100 independent hotels 960 643 HotelREZ

HotelREZ adds 100 independent hotels

London, 10 March 2025 – HotelREZ, one of the world’s leading and fastest growing hotel representation companies, adds a further 100 independent hotels and aparthotels to its portfolio, as the demand for strategic distribution and direct booking solutions accelerates. New additions to the HotelREZ membership include the Galgorm Collection, Classik Hotel Collection, Harte & Garter, Key…

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