Technology

HotelREZ partners with iWTX/Illusions
HotelREZ partners with iWTX/Illusions 1000 490 HotelREZ

HotelREZ partners with iWTX/Illusions. Drives Tour Operator and DMC revenues to HotelREZ members HotelREZ Hotels & Resorts, one of the world’s largest, quality driven representation and distribution companies and global partner of the technology company Sabre, has partnered with iWTX/Illusions to streamline distribution to tour operators and destination management companies (DMCs) using automation on a…

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How rising OTA and Google ad costs are changing hotel distribution strategies in 2020
How rising OTA and Google ad costs are changing hotel distribution strategies in 2020 1880 1250 HotelREZ

Currently, 96% of people travelling for leisure purposes start their travel planning with an online search. Over the past years, showing up high up in those searches has become a priority, and Google is a popular distribution channel for hotels.  As a result, both hotels and OTAs have been bidding money to show up for…

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How technology is transforming the hotel guest experience in 2020
How technology is transforming the hotel guest experience in 2020 1050 700 HotelREZ

From a guest’s first touchpoint with front desk staff to their post-stay customer service experience, ensuring the guest journey is immaculate is crucial for any hotel. After all, if you wouldn’t be able to meet your customers’ expectations, you would go out of business pretty quickly.  But what about hotel guest expectations when it comes…

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Global travel trends 2020: the drivers of change in the hospitality industry
Global travel trends 2020: the drivers of change in the hospitality industry 2560 1707 HotelREZ

It’s almost 2020, and as we prepare to enter not just a new year but a new decade as well, it’s important to take a step back and analyse how current world affairs will affect the travel industry going forward. This year has seen many global changes: from an increase in environmental activism and extreme…

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The 5 best hotel industry blogs every hotelier should be reading
The 5 best hotel industry blogs every hotelier should be reading 2500 1669 HotelREZ

According to recent research, three of the top hospitality trends that all hoteliers will know include digitalised guest experiences, the experience economy and environmental sustainability. Now ask yourself the following: where did you first come across them? Chances are, you likely read about them on a blog article first. As a hotel owner, staying up…

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Digital marketing checklist for independent hotels
Digital marketing checklist for independent hotels 842 510 HotelREZ

Digital marketing – we’ve all heard of the term before in one context or another, and it often gets thrown around as a buzzword. The official definition is “digital marketing are all marketing efforts that use an electronic device or the internet.”  But that is a very broad definition, and it can be tricky for…

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4 tips for writing content for hotel websites
4 tips for writing content for hotel websites 842 510 HotelREZ

Any hotelier nowadays will tell you that the best bookings are those that come in through the hotel’s own website. Why? Because those bookings don’t incur expenses to third-party channels, meaning they have the highest DRR (direct revenue ratio). But in the competitive hospitality industry, driving traffic to your hotel website is no easy feat.…

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The benefits of using a booking engine and how to set it up
The benefits of using a booking engine and how to set it up 1755 1063 HotelREZ

Most hoteliers operating in the competitive hospitality industry would agree that a hotel’s website should be the most profitable channel and bring in the most amount of bookings. Considerably cheaper to maintain than distribution across other channels (such as OTA booking sites), online reservations via your direct website will increase revenue per booking for your…

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How to ensure your hotel website is mobile-friendly
How to ensure your hotel website is mobile-friendly 842 510 HotelREZ

As global mobile usage continues to grow, the hospitality industry is seeing an increasing number of hotel bookings coming from smartphones. Mobile bookings grew by 1700% in just four years, and people are now five times more likely to leave a website if it isn’t mobile-friendly. According to recent statistics, OTAs are dominating mobile bookings:…

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Google Hotel Ads: How to set up and manage effective campaigns
Google Hotel Ads: How to set up and manage effective campaigns 1755 1064 HotelREZ

Millions of travellers worldwide search for hotels on Google everyday. In fact, 75% of potential bookers will research your hotel online before booking, and 94% will switch between devices as they plan or book a trip. Ensuring your hotel can easily be found online on both desktop and mobile is thus crucial to increase online…

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