New Road Hotel, an exciting new property based in Whitechapel, East London, has finally opened its doors this week. The hotel, a former textile factory, has been extensively refurbished, inspired by the increasing popularity of stylish social spaces and affordable luxury.

This stylish, boutique hotel offers 80 spacious bedrooms, combining clever, modern design with original factory features, giving it an edgy flair. There are no distractions here: rooms only offer the essentials for a comfortable, bespoke stay. Overpriced mini bars are replaced by drinks vending machines located on each floor, and exposed brickwork and large windows give the rooms a light, uncluttered atmosphere.

The hotel adds to this unique experience with its own restaurant operated by acclaimed, Michelin-star awarded chef Marco Pierre White, in addition to a fitness studio and large social zones, including a games zone and a library.

New Road Hotel has become the latest property to join the extensive HotelREZ Hotels & Resorts portfolio of properties in London. The hotel is now available to book under the HO chain code on the Global Distribution System (GDS) (Amadeus: HO QQXQBH | Galileo/Apollo: HO E2284 | Worldspan: HO BRSQH | Sabre: HO 318054), online via the HotelREZ booking website and via the HotelREZ reservation call centre.

Want to know what HotelREZ can do for your Hotel?

HotelREZ Hotels & Resorts is a hotel representation company providing distribution, sales and marketing consultancy and technology to independent hotels and small chains. We provide properties with GDS representation under our own HO chain code, and help market hotels to thousands of travel and MICE agents and partners worldwide. For more information on joining our portfolio of unique and independent hotels contact our Business Development team today or complete our hotel membership enquiry form.