10-Point Website Health Check

The 10 Point Health Check is a best practice approach to 10 critical factors that influence the success of your hotel website covering:

Indexing and ranking with the search engines:

Are you achieving that all important first page ranking for your target keyphrases (up to 10) – if not where are you ranking?
What is the opportunity for the keyphrases you are targeting – could there be alternatives?

Your site performance compared to (2) competitors

Where are your competitors ranking for the same targeted keywords?
What sites are linking to your competitor’s websites vs your own?

Are you optimising your site effectively for your targeted keyphrases (3 pages reviewedincl home page):

Titles, Metadata, other tags and mark-up factors
Site architecture (eg urls, navigation, internal links)

Body content
Where your site is potentially failing with regards to key performance indicators and usability eg broken links, slow pages, invisible text, missing tags etc

You will receive a report including a scorecard and immediately actionable recommendations, along with online reports and a Best Practice Guide.

The 10 Point Health Check is included with membership of Simply Fabulous , Elegant Hotels Collection , World Fashion Hotels , World Rainbow Hotels and Hotels100.

Alternatively, for a more in-depth review including ongoing monthly reporting and a usability assessment, please refer to the Full Site Audit.

Please contact us or your account manager if you would like a Health Check undertaken for your hotel or if you would like to discuss customisation of the Health Check to meet your needs.

Coppid Beech & Swan at Streatley
“We were very pleased with the Health Check report [Coppid Beech] and the exercise was extremely beneficial for us”
Katie Mayger,
Head of Sales & Marketing